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Guardian pans AI sitcom 'No Big Deal' as unwatchable and exploitative

Heritage argues AI production bypassed development that makes content work

1 Sep 15 11:00 AM · 12d ago · 1 article · 5 posts · 3 sources · development 1 of 1

Heritage contends that Dickinson's rush to use AI instead of pursuing traditional television commissioning skipped the iterative refinement process essential to creating watchable content. Even a perfectly written script, Heritage argues, "would have turned to ash" once deployed with AI performers.

Heritage argues AI production bypassed development that makes content work
theguardian.com

“by rushing straight to AI, Dickinson has bypassed the development process that actually makes something good.”

Stuart Heritage

Stuart Heritage Guardian culture criticAndrew Dickinson Creator and writer of 'No Big Deal'

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Peak 2 pieces in 3h at Sep 15, 10 AM; 7 pieces over 13 days (2 articles · 5 posts) Sep 15, 10 AM — 2 pieces · 2 articles — Mastodon 1, Newswires 1Sep 15, 1 PM — 2 pieces · 2 posts — Mastodon 2Sep 15, 4 PM — 2 pieces · 2 posts — Mastodon 1, Hacker News 1Sep 15, 7 PM — 1 piece · 1 post — Mastodon 1Sep 15, 10 PM — quietSep 16, 1 AM — quietSep 16, 4 AM — quietSep 16, 7 AM — quietSep 16, 10 AM — quietSep 16, 1 PM — quietSep 16, 4 PM — quietSep 16, 7 PM — quietSep 16, 10 PM — quietSep 17, 1 AM — quietSep 17, 4 AM — quietSep 17, 7 AM — quietSep 17, 10 AM — quietSep 17, 1 PM — quietSep 17, 4 PM — quietSep 17, 7 PM — quietSep 17, 10 PM — quietSep 18, 1 AM — quietSep 18, 4 AM — quietSep 18, 7 AM — quietSep 18, 10 AM — quietSep 18, 1 PM — quietSep 18, 4 PM — quietSep 18, 7 PM — quietSep 18, 10 PM — quietSep 19, 1 AM — quietSep 19, 4 AM — quietSep 19, 7 AM — quietSep 19, 10 AM — quietSep 19, 1 PM — quietSep 19, 4 PM — quietSep 19, 7 PM — quietSep 19, 10 PM — quietSep 20, 1 AM — quietSep 20, 4 AM — quietSep 20, 7 AM — quietSep 20, 10 AM — quietSep 20, 1 PM — quietSep 20, 4 PM — quietSep 20, 7 PM — quietSep 20, 10 PM — quietSep 21, 1 AM — quietSep 21, 4 AM — quietSep 21, 7 AM — quietSep 21, 10 AM — quietSep 21, 1 PM — quietSep 21, 4 PM — quietSep 21, 7 PM — quietSep 21, 10 PM — quietSep 22, 1 AM — quietSep 22, 4 AM — quietSep 22, 7 AM — quietSep 22, 10 AM — quietSep 22, 1 PM — quietSep 22, 4 PM — quietSep 22, 7 PM — quietSep 22, 10 PM — quietSep 23, 1 AM — quietSep 23, 4 AM — quietSep 23, 7 AM — quietSep 23, 10 AM — quietSep 23, 1 PM — quietSep 23, 4 PM — quietSep 23, 7 PM — quietSep 23, 10 PM — quietSep 24, 1 AM — quietSep 24, 4 AM — quietSep 24, 7 AM — quietSep 24, 10 AM — quietSep 24, 1 PM — quietSep 24, 4 PM — quietSep 24, 7 PM — quietSep 24, 10 PM — quietSep 25, 1 AM — quietSep 25, 4 AM — quietSep 25, 7 AM — quietSep 25, 10 AM — quietSep 25, 1 PM — quietSep 25, 4 PM — quietSep 25, 7 PM — quietSep 25, 10 PM — quietYesterday, 1 AM — quietYesterday, 4 AM — quietYesterday, 7 AM — quietYesterday, 10 AM — quietYesterday, 1 PM — quietYesterday, 4 PM — quietYesterday, 7 PM — quietYesterday, 10 PM — quietToday, 1 AM — quietToday, 4 AM — quietToday, 7 AM — quietToday, 10 AM — quietToday, 1 PM — quietToday, 4 PM — quietToday, 7 PM — quietToday, 10 PM — quiet 1
1Heritage argues AI production bypassed…
Sep 16Sep 17Sep 18Sep 19Sep 20Sep 21Sep 22Sep 23Sep 24Sep 25yesterdaynow · 11:09 PM ET

Reported in the same hours no headline names this development itself — these 1 claim were published in its stretch

  1. 2 outlets No Big Deal review – is this how AI ends humanity … with a sitcom so bad it bores you to death?

    first by Mastodon, 12d ago · also Guardian Culture

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