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Clean Creatives report: Fossil fuel ads hit record 1,321 contracts in 2026

Top ad firms hold majority of fossil fuel contracts despite sustainability claims

1 Sep 16 · 7d ago · 1 article · 1 source · development 1 of 3

Omnicom leads with 118 contracts, followed by WPP with 88 and Publicis with 34. Publicis was named one of Time magazine's most sustainable companies in 2026 despite these contracts, illustrating the gap between agencies' environmental claims and their fossil fuel work.

Top ad firms hold majority of fossil fuel contracts despite sustainability claims
theguardian.com

“By reading through all of their climate disclosures, what I find most telling this year is this is the first year in our research where advertising agencies are across the board acknowledging climate risk in their annual reports.”

Nayantara Dutta, Lead researcher, Clean Creatives · rss ↗

Nayantara Dutta Lead researcher, Clean CreativesClean Creatives Advertising industry campaign groupOmnicom Advertising firmChevron Oil companyEquinor Norwegian oil company

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2Social media critiques fossil fuel…3Critic frames fossil fuel advertising…
Sep 17Sep 18Sep 19Sep 20Sep 21Sep 22yesterdaynow · 2:57 AM ET

What was reported 1 claim about this development

  1. 1 outlet Fossil fuel advertising contracts at all-time high in 2026

    first by Guardian Media, 7d ago

All 3 developments of Clean Creatives report: Fossil fuel ads hit record 1,321… →

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