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RMIT study: Shein and Temu shoppers aware of harms but price trumps ethics

Research confirms environmental awareness alone insufficient to stop ultra-fast fashion purchases

1 Sep 21 7:00 AM · 2d ago · 2 articles · 1 post · 2 sources · development 1 of 2

Phys.org reports that the RMIT research suggests environmental awareness may not stop people from buying ultra-fast fashion, with price and convenience trumping sustainability concerns.

“When I see a 70 per cent off notification, it's almost impossible not to look. It feels like I'm losing money if I don't buy it.”

Study participant, Ultra-fast fashion shopper · rss ↗

Carol Tan Associate professor, School of Fashion and Textiles, RMIT UniversityShein Ultra-fast fashion e-commerce platformTemu Ultra-fast fashion e-commerce platform

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1Research confirms environmental awareness…2Social media commentary highlights…
Sep 21Sep 22yesterdaynow · 5:47 AM ET

What was reported 1 claim about this development

  1. 1 outlet Shoppers know fast fashion harms the environment but keep buying

    first by Phys.org, 2d ago

What people said 1 voice · verbatim

All 2 developments of RMIT study: Shein and Temu shoppers aware of harms but… →

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