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Apple pitches new Macs as cheaper than cloud AI, challenging Microsoft and Nvidia

Reuters details Apple's enterprise AI strategy against Microsoft and Nvidia

1 Sep 21 · 2d ago · 1 article · 1 source · development 1 of 2

Reuters reported that Apple executives are pitching the new Macs to corporate buyers as cheaper than renting data centers, leveraging Apple Silicon's unified memory architecture, even though Apple holds only 4.6% of the enterprise desktop market versus Windows' 91.3%, per IDC's Linn Huang.

Reuters details Apple's enterprise AI strategy against Microsoft and Nvidia
Investing.com News

“There's no cost per token. You're just using the machine again and again.”

Johny Srouji

Johny Srouji Apple chief hardware officerSatya NadellaSatya Nadella Microsoft CEOJensen HuangJensen Huang Nvidia CEOLinn Huang IDC analyst

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2Microsoft and Nvidia respond to Apple's…
Sep 22yesterdaynow · 2:58 AM ET

What was reported 1 claim about this development

  1. 1 outlet Apple Targets Microsoft and Nvidia with New AI-Driven Mac Computers

    first by Global Banking & Finance Review, 1d ago

All 2 developments of Apple pitches new Macs as cheaper than cloud AI… →

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