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NYT: Paid creators flood social media with political content before midterms

NYT reports paid creators mass-producing political content

1 Sep 22 · 1d ago · 4 articles · 3 posts · 2 sources · development 1 of 1

The New York Times publishes an investigation describing an 'army' of paid creators generating high volumes of political videos across platforms at low cost, in contrast to celebrity influencers with large followings, and says the effort is shifting online political conversation ahead of the midterms.

“Unlike celebrity influencers with large followings, these creators produce a blizzard of videos for a fraction of the cost of traditional online campaigns and, in the process, shift public conversation.”

The New York Times

Ken Bensinger NYT reporter, co-author of the investigationStuart A. Thompson NYT reporter, co-author of the investigationPaid content creators Subjects of the investigation

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Peak 8 pieces in one hour at Sep 22, 11 AM; 11 pieces over 46 hours (7 articles · 4 posts) Sep 22, 11 AM — 8 pieces · 6 articles · 2 posts — Newswires 5, Mastodon 3Sep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — 1 piece · 1 article — Newswires 1Sep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — 2 pieces · 2 posts — Mastodon 2Yesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quietToday, 2 AM — quietToday, 3 AM — quietToday, 4 AM — quietToday, 5 AM — quietToday, 6 AM — quietToday, 7 AM — quietToday, 8 AM — quiet 1
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What was reported 1 claim about this development

  1. 2 outlets An army of paid creators is carpeting the web with political content

    first by Boston Globe, 1d ago · also NYT

What people said 1 voice · verbatim

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