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Apple building screenless fitness band to rival Whoop, sources say

Potential launch timeline set at 2028 or later

1 Sep 22 · 1d ago · 2 articles · 2 sources · development 1 of 1

Bloomberg reports a launch, if it happens, would not come before 2028. Gadgets & Wearables notes this aligns with Apple's typical approach of letting competitors validate a category before committing engineering resources.

Potential launch timeline set at 2028 or later
gadgetsandwearables.com

“Apple watching two competitors validate the category before committing real engineering resources isn't surprising, it's just how Apple tends to operate.”

Gadgets & Wearables

Tim CookTim Cook Apple CEOEddy CueEddy Cue Apple Health Division HeadMark Gurman Bloomberg Reporter

The whole story articles the bright band is this development · numbered dots are the others · click one to jump

Peak 1 piece in one hour at Sep 22, 11 AM; 2 pieces over 39 hours (2 articles) Sep 22, 11 AM — 1 piece · 1 article — Newswires 1Sep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — 1 piece · 1 article — Google News 1Sep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet ◂ 1 earlier
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Reported in the same hours no headline names this development itself — these 2 claims were published in its stretch

  1. 1 outlet Apple is reportedly working on a Whoop competitor

    first by Notebookcheck, 1d ago

  2. 1 outlet Turns out Apple really is building a Whoop rival

    first by Gadgets & Wearables, 1d ago

All 1 developments of Apple building screenless fitness band to rival Whoop… →

NewswiresGoogle News