YouTube responds to microdrama app competition with native episodic format
1 Yesterday 10:30 AM · 14h ago · 2 articles · 2 posts · 2 sources · development 1 of 1
Shorts Series represents YouTube's strategic bet that episodic short-form storytelling will remain popular and should be kept on the platform rather than sending viewers to competitors. The feature builds on Creator Shows, announced last year, and competes directly with TikTok's PineDrama, ReelShort, and DramaBox.
“For YouTube, Shorts Series could be a way to keep viewers engaged without sending them off to other platforms for episodic vertical storytelling.”
TechCrunchYouTube Platform launching featureHannah Stocking Internet personality and creatorJoshua Ovenshire (TheJovenshire) Longtime YouTube creator turned executive producer
The whole story articlesposts the bright band is this development · numbered dots are the others · click one to jump
What was reported 1 claim about this development
-
first by TechCrunch, 14h ago
What people said 1 voice · verbatim
-
T
As microdrama apps gain traction, YouTube is clearly betting that episodic short-form storytelling will stick around. And that the format belongs on Shorts. At its Made On YouTube event on Wednesday, the company announced “Shorts Series,” a new tool that lets creators organize their Shorts into TV-style seasons and episodes. The feature brings a…
All 1 developments of YouTube launches Shorts Series to organize episodic… →
MastodonNewswires