Business
Americans set to spend record $13.5B on Halloween amid rising candy, costume costs
NRF releases final 2026 Halloween spending breakdown by category
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Oct 31 12:37 PM
· 13d ago · 1 post · 1 source · development 3 of 3
The National Retail Federation confirms the $13.5 billion record total: costumes ($4.4B), decorations ($4.3B), and candy ($4.1B). Within costumes, adults account for $2B, children $1.5B, and pets $0.92B.
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National Retail Federation Industry research organization Cortland Hickey General Manager, Chicago Costume Mondelez Candy manufacturer Ferrero Candy manufacturer Hershey Company Candy manufacturer
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Peak 1 piece in 5h at Oct 26, 10 AM; 3 pieces over 19 days (2 articles · 1 post)
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Halloween Shopping, by the numbers: • Costumes $4.4B • Decorations $4.3B • Candy $4.1B Costume Breakdown: • Adults $2B • Children $1.5B • Pets. $0.92B Total 2026 Spend: $13.5B (record) (per NRF)
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