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Meta's ad revenue growth doubles Google Search as AI reshapes digital advertising

Analysts cite AI chatbots as driver of Meta's gains and Google Search's challenge

1 Nov 1 · 10d ago · 4 articles · 1 post · 3 sources · development 1 of 1

Coverage identifies AI assistants like ChatGPT and Claude as the underlying cause: users increasingly ask AI for direct answers instead of clicking Google search results, reducing clicks and ad impressions. Meta's AI-improved ad targeting and Muse assistant position the company to benefit from this shift.

“people may start using ChatGPT, Claude or Muse instead of Google if these tools help them find information more easily”

Nate Elliott, Emarketer

Meta Social media and advertising companyGoogle Search and advertising companyMark ZuckerbergMark Zuckerberg Meta CEONate Elliott AI analyst at Emarketer

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1Analysts cite AI chatbots as driver of…
Nov 2Nov 3Nov 4Nov 5Nov 6Nov 7Nov 8Nov 9yesterdaynow · 11:01 PM ET

What was reported 2 claims about this development

  1. 2 outlets Meta ad revenue growth more than doubles Google Search as AI reshapes online advertising market

    first by Hindustan Times, 10d ago · also Indian Express

    1 more headline
  2. 1 outlet Why AI is boosting Meta's ad business while hurting Google search

    first by CNBC, 10d ago

All 1 developments of Meta's ad revenue growth doubles Google Search as AI… →

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