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Critic dissects Microsoft Copilot ad as revealing AI's true purpose: plagiarism

Ketan Joshi publishes critique of Microsoft Copilot ad

1 Nov 2 4:20 AM · 9d ago · 1 post · 1 source · development 1 of 4

Writer Ketan Joshi released a detailed analysis arguing that a 30-second Microsoft advertisement—produced by Partizan and Division Film—functions as an unintentional confession about generative AI's purpose. The ad shows a character named Kyle using Copilot to copy a colleague's forecast model and receive credit for it.

Ketan Joshi publishes critique of Microsoft Copilot ad
ketanjoshi.co

“It's an open admission from Microsoft about the purpose generative AI is designed to serve. A mediocre white guy sees his non-white colleague getting praised for good work, he asks Copilot to literally copy it, and then he gets all the praise instead.”

Ketan Joshi

Ketan Joshi Writer and criticMicrosoft AdvertiserPartizan and Division Film Ad producers

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