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Google's AI Overview strategy backfires with advertisers as agents bypass search traffic

WSB user details advertiser losses from AI Overview

2 Nov 3 8:59 AM · 5d ago · 1 post · 1 source · development 2 of 3

A Reddit user in wallstreetbets outlines how AI agents answering queries directly reduces clicks and impressions for Google's advertising partners, destroying SEA, Image, and Video ad value.

“Your own agent and other agents give a fuck about your advertisement business-model remove 2nd bid auction system and let customers pay more, for shitty clicks”

iLikeGreyHounds

Google Search and advertising company

The whole story postscomments the bright band is this development · numbered dots are the others · click one to jump

Peak 2 pieces in two hours at Nov 3, 10 AM; 8 pieces over 6 days (3 posts · 5 comments) Nov 2, 6 AM — 1 piece · 1 post — Mastodon 1Nov 2, 8 AM — quietNov 2, 10 AM — quietNov 2, 12 PM — quietNov 2, 2 PM — quietNov 2, 4 PM — quietNov 2, 6 PM — quietNov 2, 8 PM — quietNov 2, 10 PM — quietNov 3, 12 AM — quietNov 3, 2 AM — quietNov 3, 4 AM — quietNov 3, 6 AM — quietNov 3, 8 AM — 1 piece · 1 post — Reddit 1Nov 3, 10 AM — 2 pieces · 1 post · 1 comment — Bluesky 1, Reddit 1Nov 3, 12 PM — quietNov 3, 2 PM — 1 piece · 1 comment — Reddit 1Nov 3, 4 PM — 1 piece · 1 comment — Reddit 1Nov 3, 6 PM — quietNov 3, 8 PM — 1 piece · 1 comment — Reddit 1Nov 3, 10 PM — quietNov 4, 12 AM — quietNov 4, 2 AM — quietNov 4, 4 AM — quietNov 4, 6 AM — 1 piece · 1 comment — Reddit 1Nov 4, 8 AM — quietNov 4, 10 AM — quietNov 4, 12 PM — quietNov 4, 2 PM — quietNov 4, 4 PM — quietNov 4, 6 PM — quietNov 4, 8 PM — quietNov 4, 10 PM — quietNov 5, 12 AM — quietNov 5, 2 AM — quietNov 5, 4 AM — quietNov 5, 6 AM — quietNov 5, 8 AM — quietNov 5, 10 AM — quietNov 5, 12 PM — quietNov 5, 2 PM — quietNov 5, 4 PM — quietNov 5, 6 PM — quietNov 5, 8 PM — quietNov 5, 10 PM — quietNov 6, 12 AM — quietNov 6, 2 AM — quietNov 6, 4 AM — quietNov 6, 6 AM — quietNov 6, 8 AM — quietNov 6, 10 AM — quietNov 6, 12 PM — quietNov 6, 2 PM — quietNov 6, 4 PM — quietNov 6, 6 PM — quietNov 6, 8 PM — quietNov 6, 10 PM — quietYesterday, 12 AM — quietYesterday, 2 AM — quietYesterday, 4 AM — quietYesterday, 6 AM — quietYesterday, 8 AM — quietYesterday, 10 AM — quietYesterday, 12 PM — quietYesterday, 2 PM — quietYesterday, 4 PM — quietYesterday, 6 PM — quietYesterday, 8 PM — quietYesterday, 10 PM — quietToday, 12 AM — quietToday, 2 AM — quietToday, 4 AM — quietToday, 6 AM — quietToday, 8 AM — quietToday, 10 AM — quietToday, 12 PM — quiet 12–3
1futurebird questions Google's AI Overview…2–3WSB user details advertiser losses from…
Nov 3Nov 4Nov 5Nov 6yesterdaynow · 1:14 PM ET

All 3 developments of Google's AI Overview strategy backfires with advertisers as… →

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