“An ironic development emerging alongside the "Make America Healthy Again" movement is the portrayal of nicotine as a wellness and performance-enhancing product.”

The Conversation · Wellness influencers rebrand nicotine as cognitive enhancer with scant evidence

“As a pulmonary physician-scientist who studies nicotine addiction and the health consequences of tobacco and nicotine products, I am concerned about claims that nicotine can enhance wellness, productivity and cognitive performance.”

The Conversation · Wellness influencers rebrand nicotine as cognitive enhancer with scant evidence

“However, extending these findings to broad claims about productivity, brain health, longevity or wellness goes well beyond what has been shown in human studies.”

The Conversation · Wellness influencers rebrand nicotine as cognitive enhancer with scant evidence

“Nicotine activates the sympathetic nervous system – the body's "fight or flight" response – which increases heart rate and blood pressure and disrupts sleep.”

The Conversation · Wellness influencers rebrand nicotine as cognitive enhancer with scant evidence