“What we are seeing is some viewer fatigue, where our viewers have gone through an incredible news cycle last year with the inauguration, the Charlie Kirk tragedy, DOGE, flooding, it was an incredible news cycle last year … Those viewers are not switching to another news channel. They are just fatigued and watching slightly less television overall. We have seen this playbook, and we know how to move through it.”

Barrett Media · Nov 1 · Lachlan Murdoch blames Fox News ratings slide on 'viewer fatigue'