“Exit polls can provide early insight into the outcome of an election. But they cover far more ground than just the question "Who did you vote for?"”

MS NOW · MS NOW launches 'The Voter Poll' exit-polling project for 2026 midterms

“Where pre-election polls provide a snapshot of where a race stands leading up to an election, exit polls enable journalists to unpack the "why" underlying the election outcome in real time.”

MS NOW · MS NOW launches 'The Voter Poll' exit-polling project for 2026 midterms

“We plan to poll approximately 100,000 voters at physical polling locations, online and by phone, providing us a national sample of more than 75,000 respondents, as well as samples in all 50 states.”

MS NOW · MS NOW launches 'The Voter Poll' exit-polling project for 2026 midterms

“The Voter Poll is a collaboration between seven news organizations — MS NOW, ABC, CBS, CNN, Fox News, NBC News and The Associated Press — and the survey research firm SSRS.”

MS NOW · MS NOW launches 'The Voter Poll' exit-polling project for 2026 midterms