“be disciplined in how we spend”

404 Media / Times of India · Jun 30 · SAP freezes travel and hiring to control surging AI costs

“We are also investing in how we consume AI across SAP, with token usage and related costs increasing as more AI-driven scenarios go live.”

Times of India · Jun 30 · SAP freezes travel and hiring to control surging AI costs

“These measures are not about doing less. They are about making deliberate choices: investing where it matters most — in our people, our customers, and the technologies that define the next era of enterprise software”

Times of India · Jun 30 · SAP freezes travel and hiring to control surging AI costs