conv.

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Narrative thread

X's Creator Monetization Overhaul

X transitions from its previous revenue-sharing model to a new Original Content Rewards program to reshape how creators earn on the platform.

Combined activity · last 46 hours peak 14/hr

Peak 14 items in one hour at Aug 8, 12 AM; 21 items over 46 hours Aug 8, 12 AM — 14 itemsAug 8, 1 AM — no itemsAug 8, 2 AM — no itemsAug 8, 3 AM — no itemsAug 8, 4 AM — no itemsAug 8, 5 AM — 1 itemAug 8, 6 AM — no itemsAug 8, 7 AM — no itemsAug 8, 8 AM — no itemsAug 8, 9 AM — no itemsAug 8, 10 AM — no itemsAug 8, 11 AM — 1 itemAug 8, 12 PM — 1 itemAug 8, 1 PM — no itemsAug 8, 2 PM — no itemsAug 8, 3 PM — no itemsAug 8, 4 PM — 1 itemAug 8, 5 PM — no itemsAug 8, 6 PM — no itemsAug 8, 7 PM — no itemsAug 8, 8 PM — no itemsAug 8, 9 PM — no itemsAug 8, 10 PM — no itemsAug 8, 11 PM — no itemsAug 9, 12 AM — no itemsAug 9, 1 AM — no itemsAug 9, 2 AM — no itemsAug 9, 3 AM — no itemsAug 9, 4 AM — no itemsAug 9, 5 AM — no itemsAug 9, 6 AM — no itemsAug 9, 7 AM — 2 itemsAug 9, 8 AM — no itemsAug 9, 9 AM — no itemsAug 9, 10 AM — no itemsAug 9, 11 AM — no itemsAug 9, 12 PM — 1 itemAug 9, 1 PM — no itemsAug 9, 2 PM — no itemsAug 9, 3 PM — no itemsAug 9, 4 PM — no itemsAug 9, 5 PM — no itemsAug 9, 6 PM — no itemsAug 9, 7 PM — no itemsAug 9, 8 PM — no itemsAug 9, 9 PM — no items 14 items · 12 AM
Aug 9

How the narrative developed 2 stories

  1. Aug 8
  2. TechRunning 1d

    X replaces revenue-sharing program with Original Content Rewards

    X is winding down its existing creator revenue-sharing program and launching a new Original Content Rewards initiative on September 8th.

    Peak 11 items in one hour at Aug 8, 12 AM; 17 items over 46 hours 17 items0 engagement4 sources
  3. BusinessRunning 1d

    X Replaces Creator Revenue Sharing with Original Content Rewards

    X shuts down its ad-revenue-sharing program on September 7, replacing it with stricter rules favoring original content over reposts and engagement farming.

    Peak 3 items in one hour at Aug 8, 12 AM; 4 items over 46 hours 4 items3 engagement3 sources