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Study: emotional appeals beat facts for climate action

Meta-analysis finds emotions outperform facts in climate communication

1 Sep 11 · 12d ago · 1 article · 1 source · development 1 of 2

Researchers analyzing 71 publications and 216,000+ study participants conclude that emotionally engaging communication is more effective than scientific facts alone at prompting climate action. The study was published in the Journal of Environmental Psychology.

Meta-analysis finds emotions outperform facts in climate communication
nature.com

“Our findings show that merely providing scientific facts is not the best way to communicate on climate-related issues — you need to connect with people.”

Tobias Brosch

Tobias Brosch Psychologist, University of Geneva; study co-authorNicholas Epley Behavioural scientist, University of Chicago Booth School of Business

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Peak 2 pieces in 3h at Sep 12, 1 AM; 6 pieces over 13 days (1 article · 5 posts) Sep 10, 7 PM — 1 piece · 1 article — Newswires 1Sep 10, 10 PM — quietSep 11, 1 AM — quietSep 11, 4 AM — quietSep 11, 7 AM — quietSep 11, 10 AM — quietSep 11, 1 PM — quietSep 11, 4 PM — quietSep 11, 7 PM — quietSep 11, 10 PM — quietSep 12, 1 AM — 2 pieces · 2 posts — Mastodon 2Sep 12, 4 AM — 1 piece · 1 post — Bluesky 1Sep 12, 7 AM — 1 piece · 1 post — Bluesky 1Sep 12, 10 AM — quietSep 12, 1 PM — quietSep 12, 4 PM — 1 piece · 1 post — Bluesky 1Sep 12, 7 PM — quietSep 12, 10 PM — quietSep 13, 1 AM — quietSep 13, 4 AM — quietSep 13, 7 AM — quietSep 13, 10 AM — quietSep 13, 1 PM — quietSep 13, 4 PM — quietSep 13, 7 PM — quietSep 13, 10 PM — quietSep 14, 1 AM — quietSep 14, 4 AM — quietSep 14, 7 AM — quietSep 14, 10 AM — quietSep 14, 1 PM — quietSep 14, 4 PM — quietSep 14, 7 PM — quietSep 14, 10 PM — quietSep 15, 1 AM — quietSep 15, 4 AM — quietSep 15, 7 AM — quietSep 15, 10 AM — quietSep 15, 1 PM — quietSep 15, 4 PM — quietSep 15, 7 PM — quietSep 15, 10 PM — quietSep 16, 1 AM — quietSep 16, 4 AM — quietSep 16, 7 AM — quietSep 16, 10 AM — quietSep 16, 1 PM — quietSep 16, 4 PM — quietSep 16, 7 PM — quietSep 16, 10 PM — quietSep 17, 1 AM — quietSep 17, 4 AM — quietSep 17, 7 AM — quietSep 17, 10 AM — quietSep 17, 1 PM — quietSep 17, 4 PM — quietSep 17, 7 PM — quietSep 17, 10 PM — quietSep 18, 1 AM — quietSep 18, 4 AM — quietSep 18, 7 AM — quietSep 18, 10 AM — quietSep 18, 1 PM — quietSep 18, 4 PM — quietSep 18, 7 PM — quietSep 18, 10 PM — quietSep 19, 1 AM — quietSep 19, 4 AM — quietSep 19, 7 AM — quietSep 19, 10 AM — quietSep 19, 1 PM — quietSep 19, 4 PM — quietSep 19, 7 PM — quietSep 19, 10 PM — quietSep 20, 1 AM — quietSep 20, 4 AM — quietSep 20, 7 AM — quietSep 20, 10 AM — quietSep 20, 1 PM — quietSep 20, 4 PM — quietSep 20, 7 PM — quietSep 20, 10 PM — quietSep 21, 1 AM — quietSep 21, 4 AM — quietSep 21, 7 AM — quietSep 21, 10 AM — quietSep 21, 1 PM — quietSep 21, 4 PM — quietSep 21, 7 PM — quietSep 21, 10 PM — quietSep 22, 1 AM — quietSep 22, 4 AM — quietSep 22, 7 AM — quietSep 22, 10 AM — quietSep 22, 1 PM — quietSep 22, 4 PM — quietSep 22, 7 PM — quietSep 22, 10 PM — quietYesterday, 1 AM — quietYesterday, 4 AM — quietYesterday, 7 AM — quietYesterday, 10 AM — quietYesterday, 1 PM — quietYesterday, 4 PM — quietYesterday, 7 PM — quietYesterday, 10 PM — quietToday, 1 AM — quietToday, 4 AM — quiet 12
1Meta-analysis finds emotions outperform…2Personal responsibility messaging…
Sep 11Sep 12Sep 13Sep 14Sep 15Sep 16Sep 17Sep 18Sep 19Sep 20Sep 21Sep 22now · 5:49 AM ET

Reported in the same hours no headline names this development itself — these 1 claim were published in its stretch

  1. 1 outlet El Niño goes viral — and scientists learn what makes people care about the climate

    first by Nature News, 13d ago

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