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Study: emotional appeals beat facts for climate action

Personal responsibility messaging backfires, sometimes triggering defiance

2 Sep 12 · 12d ago · 3 posts · 2 sources · development 2 of 2

The study found that reminding people of their individual duty to act on climate change produced little mobilization and occasionally sparked active retaliation, compared to emotionally centered appeals that frame climate action as defending something worth protecting.

Personal responsibility messaging backfires, sometimes triggering defiance
nature.com

“It possibly creates reactance, mistrust or this over-saturation of 'oh, come on, now this is also my responsibility?'”

Tobias Brosch

Tobias Brosch Psychologist, University of Geneva; study co-authorNicholas Epley Behavioural scientist, University of Chicago Booth School of Business

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1Meta-analysis finds emotions outperform…2Personal responsibility messaging…
Sep 11Sep 12Sep 13Sep 14Sep 15Sep 16Sep 17Sep 18Sep 19Sep 20Sep 21Sep 22now · 8:52 AM ET

What was reported 1 claim about this development

  1. 1 outlet El Niño goes viral — and scientists learn what makes people care about the climate

    first by Nature News, 13d ago

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