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Part of Apple's 2025 iPhone Lineup · 10 stories · since Sep 2 · newest 1d ago

Gruber questions whether iPhone 18 Pro is Apple's true flagship as Duo steals focus

Gruber argues iPhone Duo has become Apple's true flagship device

1 Sep 17 10:05 PM · 6d ago · 6 articles · 3 posts · 4 sources · development 1 of 3

Gruber observes that the iPhone Duo received the anchor spot in Apple's announcement keynote and is dominating marketing efforts, including billboards and red carpet appearances, while the iPhone 18 Pro lacks the prominence historically expected of a flagship. He notes that unlike previous years, it is not "obviously clear" which iPhone is the flagship this generation.

Gruber argues iPhone Duo has become Apple's true flagship device
macrumors.com

“But the 18 Pro debuted alongside the iPhone Duo. The Duo got the anchor spot in the announcement keynote. The Duo is getting the billboards.”

John Gruber

John Gruber Tech analyst and Daring Fireball founderApple Device manufacturer

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Peak 28 pieces in two hours at Sep 21, 3 AM; 131 pieces over 8 days (91 articles · 1 video · 36 posts · 3 comments) Sep 15, 5 PM — 1 piece · 1 article — Google News 1Sep 15, 7 PM — quietSep 15, 9 PM — quietSep 15, 11 PM — quietSep 16, 1 AM — quietSep 16, 3 AM — quietSep 16, 5 AM — quietSep 16, 7 AM — 10 pieces · 9 articles · 1 video — Newswires 6, Google News 3, YouTube 1Sep 16, 9 AM — 4 pieces · 2 articles · 2 posts — Mastodon 2, Newswires 1, Google News 1Sep 16, 11 AM — 1 piece · 1 article — Newswires 1Sep 16, 1 PM — quietSep 16, 3 PM — quietSep 16, 5 PM — quietSep 16, 7 PM — 1 piece · 1 article — Google News 1Sep 16, 9 PM — quietSep 16, 11 PM — quietSep 17, 1 AM — quietSep 17, 3 AM — quietSep 17, 5 AM — 1 piece · 1 article — Google News 1Sep 17, 7 AM — quietSep 17, 9 AM — quietSep 17, 11 AM — quietSep 17, 1 PM — 5 pieces · 3 articles · 2 posts — Google News 2, Mastodon 2, Newswires 1Sep 17, 3 PM — quietSep 17, 5 PM — quietSep 17, 7 PM — quietSep 17, 9 PM — 4 pieces · 2 articles · 2 posts — Mastodon 2, Google News 1, Newswires 1Sep 17, 11 PM — 2 pieces · 1 article · 1 post — Google News 1, Hacker News 1Sep 18, 1 AM — 3 pieces · 3 articles — Google News 3Sep 18, 3 AM — quietSep 18, 5 AM — quietSep 18, 7 AM — 1 piece · 1 post — Mastodon 1Sep 18, 9 AM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Sep 18, 11 AM — 2 pieces · 2 articles — Newswires 2Sep 18, 1 PM — quietSep 18, 3 PM — 1 piece · 1 article — Newswires 1Sep 18, 5 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Sep 18, 7 PM — 4 pieces · 4 posts — Mastodon 3, Hacker News 1Sep 18, 9 PM — quietSep 18, 11 PM — quietSep 19, 1 AM — quietSep 19, 3 AM — quietSep 19, 5 AM — 7 pieces · 6 articles · 1 post — Google News 4, Mastodon 2, Newswires 1Sep 19, 7 AM — 1 piece · 1 article — Google News 1Sep 19, 9 AM — 5 pieces · 3 articles · 1 post · 1 comment — Google News 2, Reddit 2, Newswires 1Sep 19, 11 AM — 4 pieces · 4 articles — Google News 4Sep 19, 1 PM — quietSep 19, 3 PM — quietSep 19, 5 PM — quietSep 19, 7 PM — quietSep 19, 9 PM — quietSep 19, 11 PM — quietSep 20, 1 AM — 1 piece · 1 article — Newswires 1Sep 20, 3 AM — quietSep 20, 5 AM — quietSep 20, 7 AM — quietSep 20, 9 AM — quietSep 20, 11 AM — quietSep 20, 1 PM — quietSep 20, 3 PM — quietSep 20, 5 PM — 11 pieces · 5 articles · 6 posts — Mastodon 6, Google News 2, Newswires 2, +1 moreSep 20, 7 PM — quietSep 20, 9 PM — 3 pieces · 2 articles · 1 post — Mastodon 2, Newswires 1Sep 20, 11 PM — quietSep 21, 1 AM — 3 pieces · 2 posts · 1 comment — Hacker News 1, Mastodon 1, Reddit 1Sep 21, 3 AM — 28 pieces · 24 articles · 4 posts — Newswires 24, Mastodon 2, Hacker News 1, +1 moreSep 21, 5 AM — 10 pieces · 7 articles · 2 posts · 1 comment — Newswires 4, Mastodon 3, Google News 2, +1 moreSep 21, 7 AM — 3 pieces · 2 articles · 1 post — Mastodon 2, Newswires 1Sep 21, 9 AM — 2 pieces · 1 article · 1 post — Newswires 1, X 1Sep 21, 11 AM — 1 piece · 1 post — Mastodon 1Sep 21, 1 PM — 1 piece · 1 post — Reddit 1Sep 21, 3 PM — 4 pieces · 3 articles · 1 post — Google News 2, Mastodon 1, Newswires 1Sep 21, 5 PM — quietSep 21, 7 PM — quietSep 21, 9 PM — quietSep 21, 11 PM — quietYesterday, 1 AM — quietYesterday, 3 AM — quietYesterday, 5 AM — quietYesterday, 7 AM — quietYesterday, 9 AM — quietYesterday, 11 AM — 3 pieces · 3 articles — Google News 3Yesterday, 1 PM — quietYesterday, 3 PM — quietYesterday, 5 PM — quietYesterday, 7 PM — quietYesterday, 9 PM — quietYesterday, 11 PM — quietToday, 1 AM — quietToday, 3 AM — quietToday, 5 AM — quietToday, 7 AM — quietToday, 9 AM — quietToday, 11 AM — quietToday, 1 PM — quietToday, 3 PM — quietToday, 5 PM — quietToday, 7 PM — quietToday, 9 PM — quiet 1–23
1–2Gruber argues iPhone Duo has become…3Manton Reece notes historical detail…
Sep 16Sep 17Sep 18Sep 19Sep 20Sep 21yesterdaynow · 11:58 PM ET

What was reported 1 claim about this development

  1. 9 outlets iPhone 18 Pro review: the biggest upgrade Apple's made in years

    first by SMH.com.au, 7d ago · also Mashable, Notebookcheck, iPhone in Canada, MacRumors, The Times of India, Tom's Guide +2

    9 more headlines

What people said 2 voices · verbatim

All 3 developments of Gruber questions whether iPhone 18 Pro is Apple's true… →

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