Winemakers consider new markets and products
2 Sep 20 · 3d ago · 1 post · 1 source · development 2 of 2
In response to the production crisis, key players in the French wine industry are exploring new markets, products, and generational strategies to sustain their businesses.
French winemakers Industry actors
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What people said 4 voices · verbatim
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Sad fact is that point a is not generation bound but more bound to social circles. And b is irrelevant, as the total amount is it has been declining for years. The truth is indeed though that general alcohol consumption is lower on some of the newer generation ( indeed making the real choice not to do alcohol or have a certain attitude against it)…
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It's mostly because we consume wine like a classy thing. It has the image of an expensive beverage, even if you can find plenty of good affordable wine. It's not tendy, It's old fashioned, it has a connotation of a premium product, it's not a festive or relaxed drink. And the wine industry actively cultivates that image
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Indeed, I live next to Germany, which probably explains why young people here only talk about beer and the parties associated with it, I had forgotten this detail!
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Don't worry about me, I've adapted perfectly, but that doesn't make the situation more acceptable.
All 2 developments of France's wine production hits 70-year low amid climate… →
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