France's wine production hits 70-year low amid climate crisis
Winemakers face unprecedented drought and heat as French vineyards struggle with the worst harvest in decades.
What to know
- French wine production has fallen to near 70-year lows due to heatwaves and drought.
- Winemakers are considering new markets, products, and business strategies to survive the crisis.
- The climate crisis poses an existential threat to a cornerstone of French agriculture and culture.
French winemakers Industry actors
How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts
-
2
Winemakers consider new markets and products
In response to the production crisis, key players in the French wine industry are exploring new markets, products, and generational strategies to sustain their businesses.
-
Sad fact is that point a is not generation bound but more bound to social circles. And b is irrelevant, as the total amount is it has been declining for years. The truth is indeed though that general alcohol consumption is lower on some of the newer generation ( indeed making the real choice not to do alcohol or have a certain attitude against it)…
2 more of the top 3 · 4 posts in this stretch
-
It's mostly because we consume wine like a classy thing. It has the image of an expensive beverage, even if you can find plenty of good affordable wine. It's not tendy, It's old fashioned, it has a connotation of a premium product, it's not a festive or relaxed drink. And the wine industry actively cultivates that image
-
Indeed, I live next to Germany, which probably explains why young people here only talk about beer and the parties associated with it, I had forgotten this detail!
-
-
1
France's wine production reaches 70-year low
French wine production has neared a 70-year low, marking a crisis point for the industry as severe heatwaves and drought devastate vineyards across the country.
-
2 outlets first by Mastodon, 3d ago · also CNBC · read ↗
-
What people are saying 1 voices from 1 site · best of 4 · verbatim
- Sep 20
-
Don't worry about me, I've adapted perfectly, but that doesn't make the situation more acceptable.