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Underdog Sportsbook Runs Coordinated Promo Campaign Across Media

Yahoo Sports publishes identical Underdog promo with YAHOOBONUS code

3 Sep 20 11:30 AM · 4d ago · 1 article · 1 source · development 3 of 9

Yahoo Sports publishes a promotional article with nearly identical terms to Fox News's coverage, but using promo code YAHOOBONUS instead, also for NFL Week 2.

Yahoo Sports publishes identical Underdog promo with YAHOOBONUS code
Fox News

“Sign up with Underdog promo code YAHOOBONUS to get two things: Keep Your Million, a free-to-play survival game, and a 50% match on your first deposit worth up to $1,000 in bonus funds.”

Yahoo Sports, Media outlet · rss ↗

Underdog Sportsbook operatorFox News / OutKick Media partnerYahoo Sports Media partnerNY Post Media partnerAL.com Media partner

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Peak 2 pieces in two hours at Sep 20, 10 AM; 15 pieces over 6 days (15 articles) Sep 19, 12 PM — 1 piece · 1 article — Newswires 1Sep 19, 2 PM — quietSep 19, 4 PM — quietSep 19, 6 PM — quietSep 19, 8 PM — quietSep 19, 10 PM — quietSep 20, 12 AM — quietSep 20, 2 AM — quietSep 20, 4 AM — quietSep 20, 6 AM — 1 piece · 1 article — Newswires 1Sep 20, 8 AM — quietSep 20, 10 AM — 2 pieces · 2 articles — Newswires 2Sep 20, 12 PM — quietSep 20, 2 PM — quietSep 20, 4 PM — quietSep 20, 6 PM — quietSep 20, 8 PM — quietSep 20, 10 PM — quietSep 21, 12 AM — quietSep 21, 2 AM — quietSep 21, 4 AM — quietSep 21, 6 AM — quietSep 21, 8 AM — quietSep 21, 10 AM — quietSep 21, 12 PM — 1 piece · 1 article — Newswires 1Sep 21, 2 PM — quietSep 21, 4 PM — 1 piece · 1 article — Newswires 1Sep 21, 6 PM — 1 piece · 1 article — Newswires 1Sep 21, 8 PM — quietSep 21, 10 PM — quietSep 22, 12 AM — quietSep 22, 2 AM — quietSep 22, 4 AM — quietSep 22, 6 AM — quietSep 22, 8 AM — quietSep 22, 10 AM — 1 piece · 1 article — Newswires 1Sep 22, 12 PM — quietSep 22, 2 PM — 1 piece · 1 article — Newswires 1Sep 22, 4 PM — quietSep 22, 6 PM — quietSep 22, 8 PM — quietSep 22, 10 PM — quietSep 23, 12 AM — quietSep 23, 2 AM — quietSep 23, 4 AM — quietSep 23, 6 AM — quietSep 23, 8 AM — quietSep 23, 10 AM — 1 piece · 1 article — Newswires 1Sep 23, 12 PM — quietSep 23, 2 PM — 1 piece · 1 article — Newswires 1Sep 23, 4 PM — quietSep 23, 6 PM — quietSep 23, 8 PM — quietSep 23, 10 PM — quietYesterday, 12 AM — quietYesterday, 2 AM — quietYesterday, 4 AM — quietYesterday, 6 AM — 1 piece · 1 article — Newswires 1Yesterday, 8 AM — 1 piece · 1 article — Newswires 1Yesterday, 10 AM — quietYesterday, 12 PM — 2 pieces · 2 articles — Newswires 2Yesterday, 2 PM — quietYesterday, 4 PM — quietYesterday, 6 PM — quietYesterday, 8 PM — quietYesterday, 10 PM — quietToday, 12 AM — quietToday, 2 AM — quietToday, 4 AM — quietToday, 6 AM — quiet 123–456–789
1Fox News publishes first Underdog promo…2Fox News repeats promo for NFL Week 23–4Yahoo Sports publishes identical Underdog…8Fox News shifts to MLB season finale…9Yahoo Sports follows with MLB promo
Sep 20Sep 21Sep 22Sep 23yesterdaynow · 7:59 AM ET

What was reported 1 claim about this development

  1. 1 outlet Underdog Promo Code YAHOOBONUS: Keep Your Million Plus a 50% Deposit Match Up to $1,000 for NFL Week 2

    first by Yahoo Sports, 4d ago

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