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BusinessFading · day 5

Underdog Sportsbook Runs Coordinated Promo Campaign Across Media

Multiple news outlets publish identical promotional content for Underdog betting platform using outlet-specific promo codes.

newest coverage 14h agosummary written 1d ago11 pieces Newswires

What to know

  • Multiple major media outlets (Fox News, Yahoo Sports, NY Post, AL.com) published nearly identical promotional articles for Underdog sportsbook between Sept. 19–22, each using outlet-specific promo codes to track conversions.
  • All articles offered the same core incentive: 50% deposit match up to $1,000 plus free entry to Keep Your Million, a virtual survival game.
  • Coverage was timed to major sporting events (UFC 331, NFL Week 2, Monday Night Football, MLB season finale), with outlets publishing multiple articles as events changed.
  • Each outlet included affiliate link disclosures noting financial compensation from sign-ups, indicating a coordinated affiliate marketing campaign by Underdog.

“Sign up with Underdog promo code YAHOOBONUS to get two things: Keep Your Million, a free-to-play survival game, and a 50% match on your first deposit worth up to $1,000 in bonus funds.”

Yahoo Sports, Media outlet · Yahoo Sports ↗ · Sep 20, 11:30 AM

Underdog Sportsbook operatorFox News / OutKick Media partnerYahoo Sports Media partnerNY Post Media partnerAL.com Media partner

Underdog Sportsbook Runs Coordinated Promo Campaign Across Media
Fox News

How it unfolded 9 developments, newest first · click a bar or a number to jump articles

Peak 2 pieces in two hours at Sep 20, 10 AM; 11 pieces over 5 days (11 articles) Sep 19, 12 PM — 1 piece · 1 article — Newswires 1Sep 19, 2 PM — quietSep 19, 4 PM — quietSep 19, 6 PM — quietSep 19, 8 PM — quietSep 19, 10 PM — quietSep 20, 12 AM — quietSep 20, 2 AM — quietSep 20, 4 AM — quietSep 20, 6 AM — 1 piece · 1 article — Newswires 1Sep 20, 8 AM — quietSep 20, 10 AM — 2 pieces · 2 articles — Newswires 2Sep 20, 12 PM — quietSep 20, 2 PM — quietSep 20, 4 PM — quietSep 20, 6 PM — quietSep 20, 8 PM — quietSep 20, 10 PM — quietSep 21, 12 AM — quietSep 21, 2 AM — quietSep 21, 4 AM — quietSep 21, 6 AM — quietSep 21, 8 AM — quietSep 21, 10 AM — quietSep 21, 12 PM — 1 piece · 1 article — Newswires 1Sep 21, 2 PM — quietSep 21, 4 PM — 1 piece · 1 article — Newswires 1Sep 21, 6 PM — 1 piece · 1 article — Newswires 1Sep 21, 8 PM — quietSep 21, 10 PM — quietSep 22, 12 AM — quietSep 22, 2 AM — quietSep 22, 4 AM — quietSep 22, 6 AM — quietSep 22, 8 AM — quietSep 22, 10 AM — 1 piece · 1 article — Newswires 1Sep 22, 12 PM — quietSep 22, 2 PM — 1 piece · 1 article — Newswires 1Sep 22, 4 PM — quietSep 22, 6 PM — quietSep 22, 8 PM — quietSep 22, 10 PM — quietYesterday, 12 AM — quietYesterday, 2 AM — quietYesterday, 4 AM — quietYesterday, 6 AM — quietYesterday, 8 AM — quietYesterday, 10 AM — 1 piece · 1 article — Newswires 1Yesterday, 12 PM — quietYesterday, 2 PM — 1 piece · 1 article — Newswires 1Yesterday, 4 PM — quietYesterday, 6 PM — quietYesterday, 8 PM — quietYesterday, 10 PM — quietToday, 12 AM — quietToday, 2 AM — quietToday, 4 AM — quiet 123–456–789
Sep 20Sep 21Sep 22yesterdaynow · 5:47 AM ET
  1. 9

    Yahoo Sports follows with MLB promo

    Yahoo Sports publishes its third Underdog promotional article for MLB's final games, using YAHOOBONUS code.

    1. 2 outlets Underdog Promo Code YAHOOBONUS: Keep Your Million + 50% Deposit Match Up to $1,000 for MLB on Tuesday

      first by Yahoo Sports, 1d ago · also Fox News

      2 more headlines
  2. 8

    Fox News shifts to MLB season finale promotion

    Fox News publishes a fourth Underdog promotional article, now pivoting to the MLB regular season's final games using the same FOXNEWS code.

    1. 1 outlet Underdog Promo Code FOXNEWS Unlocks $1k Deposit Match in the Final Games of the MLB Regular Season

      first by Fox News, 1d ago

  3. 7

    AL.com enters campaign with ALCOM50 code

    AL.com publishes an Underdog promotional article for Rams-Giants Monday Night Football using promo code ALCOM50.

    1. 1 outlet Underdog promo code ALCOM50: Get up to $1,000 via 50% deposit match for Monday Night Football

      first by AL.com, 2d ago

  4. 6

    Yahoo Sports repeats promo for Monday Night Football

    Yahoo Sports publishes its second Underdog promotional article, again using YAHOOBONUS code, now for Monday Night Football.

    1. 1 outlet first by Yahoo Sports, 2d ago · read ↗

  5. 5

    Fox News extends promo through Monday Night Football

    Fox News publishes a third Underdog promotional article, now for the Rams-Giants Monday Night Football game using the same FOXNEWS code.

    1. 1 outlet Underdog Promo Code FOXNEWS Unlocks $1000 Deposit Match Ahead of Rams-Giants

      first by Fox News, 2d ago

  6. 4

    NY Post joins campaign with NYPOST promo code

    NY Post publishes its own version of the Underdog promotion using promo code NYPOST for the Jaguars-Broncos game, following the identical offer structure.

    1. 1 outlet Underdog promo code NYPOST: Keep Your Million, plus 50% deposit match up to $1k in bonus funds for Jaguars vs. Broncos

      first by NY Post, 3d ago

  7. 3

    Yahoo Sports publishes identical Underdog promo with YAHOOBONUS code

    Yahoo Sports publishes a promotional article with nearly identical terms to Fox News's coverage, but using promo code YAHOOBONUS instead, also for NFL Week 2.

    1. 1 outlet Underdog Promo Code YAHOOBONUS: Keep Your Million Plus a 50% Deposit Match Up to $1,000 for NFL Week 2

      first by Yahoo Sports, 3d ago

  8. 2

    Fox News repeats promo for NFL Week 2

    Fox News publishes a second Underdog promotional article, this time for NFL Week 2, again using promo code FOXNEWS and highlighting the Bengals-Texans matchup alongside the Keep Your Million survival game.

    “New users can enter promo code FOXNEWS to unlock a 50% first-time deposit match worth up to $1,000 in bonus funds.”
    — Fox News, Media outlet · source
    1. 1 outlet Underdog Promo Code FOXNEWS: $1000 Deposit Match + Keep Your Million Promo Live for NFL Week 2

      first by Fox News, 3d ago

  9. 1

    Fox News publishes first Underdog promo article for UFC 331

    Fox News's OutKick betting section runs promotional content offering Underdog's $1,000 deposit match using promo code FOXNEWS ahead of UFC 331 fights including Joshua Van vs. Alexandre Pantoja.

    1. 1 outlet Underdog Promo Code FOXNEWS Unlocks $1000 Deposit Match Before UFC 331

      first by Fox News, 4d ago