Apple-watchers praise the venue's technical setup
2 Sep 22 3:16 AM · 2d ago · 1 post · 3 comments · 2 sources · development 2 of 3
Independent Apple commentators highlight the hall's Spatial Audio recording, broadcast-ready mixing and video capture as a distinctive combination of production capabilities.
“Apple has opened Apple Music Hall, an amazing state of the art live music venue in London where artists can perform, record the show in Spatial Audio, create a broadcast-ready mix, and capture video in one place.”
@jonnyevansOliver Schusser Apple Music vice president
Lisa Nandy UK Culture Secretary
Jimmy Iovine Music industry executiveZane Lowe Apple Music personality
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What people said 4 voices · verbatim
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Oh dear.The redeveloped Battersea Power Station is one of the most soulless, dead-eyed, wealth-obsessed places in all of London. This is a terrible place to put something like a music venue, unless your target market is the adult children of emigres with unexplained wealth, and I think it speaks to Apple’s sanitised, emotionally-distant…
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Apple has opened Apple Music Hall, an amazing state of the art live music venue in London where artists can perform, record the show in Spatial Audio, create a broadcast-ready mix, and capture video in one place. https://www. applemust.com/apple-opens-live -music-venue-in-londons-battersea
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Yay, vertical integration! This shit needs to be stopped. Similarly to movie theaters and movie studios, venues, ticket providers and distributors/streamers/studios should not be allowed to be owned or controlled by the same entities.
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Presumably they’re putting it there because their corporate office is in the power station too.
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