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CultureFading · day 4

Apple opens Apple Music Hall, a 600-seat concert venue at Battersea Power Station

The tech giant's live-streamed concert hall debuts under its London HQ as the city's grassroots venues keep closing.

What to know

  • Apple Music Hall is a 600-capacity venue under Apple's European HQ at Battersea Power Station, built to film and live-stream one-off artist shows on Apple Music.
  • The launch comes as London's independent venue scene shrinks sharply: 45 venues closed in the capital last year and about 400 UK clubs closed between 2020 and 2025.
  • Apple says it is not entering the live-events business or competing with existing venues, positioning the hall instead as a content and artist-relations tool to differentiate Apple Music from Spotify and Amazon Music.
  • UK culture secretary Lisa Nandy has publicly welcomed the venue as a sign of confidence in Britain's creative sector.

Oliver Schusser Apple Music vice presidentLisa NandyLisa Nandy UK Culture SecretaryJimmy IovineJimmy Iovine Music industry executiveZane Lowe Apple Music personality

Apple opens Apple Music Hall, a 600-seat concert venue at Battersea Power Station
bbc.com

How it unfolded 3 developments, newest first · click a bar or a number to jump articlespostscomments

Peak 62 pieces in one hour at Sep 22, 4 AM; 100 pieces over 4 days (59 articles · 26 posts · 15 comments) Sep 20, 7 PM — 1 piece · 1 article — Mastodon 1Sep 20, 8 PM — quietSep 20, 9 PM — quietSep 20, 10 PM — quietSep 20, 11 PM — quietSep 21, 12 AM — quietSep 21, 1 AM — quietSep 21, 2 AM — quietSep 21, 3 AM — quietSep 21, 4 AM — quietSep 21, 5 AM — quietSep 21, 6 AM — quietSep 21, 7 AM — quietSep 21, 8 AM — quietSep 21, 9 AM — quietSep 21, 10 AM — quietSep 21, 11 AM — quietSep 21, 12 PM — quietSep 21, 1 PM — quietSep 21, 2 PM — quietSep 21, 3 PM — quietSep 21, 4 PM — quietSep 21, 5 PM — quietSep 21, 6 PM — quietSep 21, 7 PM — quietSep 21, 8 PM — quietSep 21, 9 PM — quietSep 21, 10 PM — quietSep 21, 11 PM — quietSep 22, 12 AM — quietSep 22, 1 AM — 9 pieces · 4 articles · 3 posts · 2 comments — Newswires 4, Hacker News 3, Mastodon 2Sep 22, 2 AM — 4 pieces · 1 post · 3 comments — Hacker News 3, Reddit 1Sep 22, 3 AM — 9 pieces · 2 articles · 3 posts · 4 comments — Hacker News 4, Mastodon 3, Newswires 2Sep 22, 4 AM — 62 pieces · 48 articles · 13 posts · 1 comment — Newswires 40, X 7, Mastodon 7, +2 moreSep 22, 5 AM — 1 piece · 1 comment — Hacker News 1Sep 22, 6 AM — 3 pieces · 1 article · 1 post · 1 comment — Mastodon 1, Reddit 1, Newswires 1Sep 22, 7 AM — quietSep 22, 8 AM — 1 piece · 1 post — Mastodon 1Sep 22, 9 AM — 3 pieces · 2 articles · 1 post — Newswires 2, Hacker News 1Sep 22, 10 AM — 1 piece · 1 post — Hacker News 1Sep 22, 11 AM — quietSep 22, 12 PM — quietSep 22, 1 PM — quietSep 22, 2 PM — 1 piece · 1 post — Mastodon 1Sep 22, 3 PM — 1 piece · 1 comment — Hacker News 1Sep 22, 4 PM — quietSep 22, 5 PM — 1 piece · 1 comment — Hacker News 1Sep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietSep 23, 12 AM — quietSep 23, 1 AM — quietSep 23, 2 AM — quietSep 23, 3 AM — 1 piece · 1 comment — Reddit 1Sep 23, 4 AM — quietSep 23, 5 AM — quietSep 23, 6 AM — quietSep 23, 7 AM — quietSep 23, 8 AM — quietSep 23, 9 AM — quietSep 23, 10 AM — quietSep 23, 11 AM — quietSep 23, 12 PM — quietSep 23, 1 PM — quietSep 23, 2 PM — quietSep 23, 3 PM — quietSep 23, 4 PM — quietSep 23, 5 PM — quietSep 23, 6 PM — quietSep 23, 7 PM — quietSep 23, 8 PM — quietSep 23, 9 PM — quietSep 23, 10 PM — quietSep 23, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — 1 piece · 1 article — Newswires 1Yesterday, 2 PM — 1 piece · 1 post — Hacker News 1Yesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quiet 1–3
Sep 21Sep 22Sep 23yesterdaynow · 1:03 AM ET
  1. 3

    Outlets detail ticket signup, radio studio move and Apple Music tie-ins

    Follow-up coverage from 9to5Mac and the Evening Standard confirms a dedicated Apple Music Hall website for ticket alerts, the relocation of Apple Music's radio studios from King's Cross into the new building, and involvement of Apple Music figures such as Zane Lowe.

    1. first by Pulse 2.0, 2d ago · also The Apple Post, PCMag, iClarified, FlatpanelsHD, iPhone in Canada, Music Business Worldwide +12

      20 more headlines
    • obrhoff@mastodon.social

      I was a big fan of the iTunes Festival and went there several times. I never understood, why they stopped it but cool to see its coming back (or something) # itunes # concert # music https://www. bbc.com/news/articles/c607l2j2 rj8ro

      obrhoff@mastodon.socialMastodon2d ago1▲view on Mastodon ↗
    2 more of the top 3 · 18 posts in this stretch
    • I'd have to push back on that somewhat. When I worked there I saw all sorts of people emerging from the flats around the power station. Young familes, young professionals, none of them appeared "wealth obsessed".In fact, looking at rents on RightMove, it's not out of whack with typical rents for a nice area of London.Let us not forget this area of…

      philjohnHacker News2d agoview on Hacker News ↗
    • Apple Music Hall is a first-of-its-kind live music venue, built for artists and fans located in London's iconic Battersea Power Station. The new home of Apple Music Radio Studios in London where artists can perform an intimate live show for fans, record it in Spatial Audio, and capture multicamera...

      @sigjudgeX2d agoview on X ↗
    all of them →
  2. 2

    Apple-watchers praise the venue's technical setup

    Independent Apple commentators highlight the hall's Spatial Audio recording, broadcast-ready mixing and video capture as a distinctive combination of production capabilities.

    “Apple has opened Apple Music Hall, an amazing state of the art live music venue in London where artists can perform, record the show in Spatial Audio, create a broadcast-ready mix, and capture video in one place.”
    — @jonnyevans
    • Oh dear.The redeveloped Battersea Power Station is one of the most soulless, dead-eyed, wealth-obsessed places in all of London. This is a terrible place to put something like a music venue, unless your target market is the adult children of emigres with unexplained wealth, and I think it speaks to Apple’s sanitised, emotionally-distant…

      dofmHacker News2d agoview on Hacker News ↗
    2 more of the top 3 · 4 posts in this stretch
    • Apple has opened Apple Music Hall, an amazing state of the art live music venue in London where artists can perform, record the show in Spatial Audio, create a broadcast-ready mix, and capture video in one place. https://www. applemust.com/apple-opens-live -music-venue-in-londons-battersea

      jonnyevans@vivaldi.netMastodon2d agoview on Mastodon ↗
    • Yay, vertical integration! This shit needs to be stopped. Similarly to movie theaters and movie studios, venues, ticket providers and distributors/streamers/studios should not be allowed to be owned or controlled by the same entities.

      mschuster91Hacker News2d agoview on Hacker News ↗
    all of them →
  3. 1

    Apple unveils Apple Music Hall at Battersea Power Station

    Apple Music reveals a 600-capacity concert venue beneath its European HQ built to film and live-stream one-off artist shows online; VP Oliver Schusser says the space has more cameras and speakers than any venue its size, and frames it as a content operation rather than competition for existing venues. UK culture secretary Lisa Nandy welcomes the move as a boost for Britain's creative sector.

    “more cameras and speakers than any venue of its size, anywhere in the world…”
    — Oliver Schusser
    1. first by Hypebot, 2d ago · also NME, MacStories, iThinkDifferent, Telecompaper, The Standard, Evening Standard +9

      13 more headlines
    2. first by GB News, 2d ago · also Engadget

      1 more headline
    • Apple Music Hall Revealed: 1st Look Inside Apple’s New Music Venue At London HQ https://www. forbes.com/sites/davidphelan/2 026/09/22/apple-music-hall-revealed-1st-look-inside-apples-new-music-venue-at-london-hq/?utm_source=flipboard&utm_medium=activitypub Posted into Innovation @ innovation-forbes

      forbes@flipboard.comMastodon2d agoview on Mastodon ↗
    1 more of the top 2 · 3 posts in this stretch
    • Awesome, I hope they start to build a spatial concert library from this, as well as stream to their more popular devices.

      mrkpdlHacker News2d agoview on Hacker News ↗
    all of them →
  4. background

    BBC gets early tour of Apple's unfinished London venue — BBC News was given access to the still-under-construction concert hall inside Battersea Power Station in early September, ahead of its public unveiling.

Also covered reported alongside — the timeline has no entry for these yet

  1. first by The Independent, 2d ago · also T3

    1 more headline

and 2 smaller pieces

What people are saying 15 voices from 4 sites · best of 25 · verbatim