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TIME names Wayfair CTO Fiona Tan Executive of the Year

Tan deploys AI across product catalog and customer experience

1 Sep 22 · 1d ago · 1 article · 2 posts · 2 sources · development 1 of 1

Tan's initiatives include using generative AI to enrich product catalogs, clean contradictory supplier data, generate product information, and create visual experiences showing products in realistic rooms. Wayfair also partnered with Google on its Universal Commerce Protocol (unveiled January 2026) and with OpenAI on agentic shopping within ChatGPT.

Tan deploys AI across product catalog and customer experience
Time

“Anything and everything that you could possibly want should be there. But at the same time, you don't want to have to look through all of that.”

Fiona Tan, Chief Technology Officer, Wayfair · rss ↗

Fiona Tan Chief Technology Officer, WayfairWayfair E-commerce home goods retailer

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