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TIME names Wayfair CTO Fiona Tan Executive of the Year

Tan earned recognition for deploying generative AI to streamline product discovery across Wayfair's 30-40 million item catalog.

newest coverage 1d agosummary written 1d ago3 pieces MastodonNewswires

What to know

  • Wayfair CTO Fiona Tan named TIME Executive of the Year for embedding generative AI across the company's operations.
  • Tan's work focuses on helping customers navigate Wayfair's 30–40 million product catalog through AI-enriched search, data cleaning, and visual room experiences.
  • Wayfair has partnered with Google on its Universal Commerce Protocol and with OpenAI on shopping features within ChatGPT.

Fiona Tan Chief Technology Officer, WayfairWayfair E-commerce home goods retailer

TIME names Wayfair CTO Fiona Tan Executive of the Year
Time

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  1. 1

    Tan deploys AI across product catalog and customer experience

    Tan's initiatives include using generative AI to enrich product catalogs, clean contradictory supplier data, generate product information, and create visual experiences showing products in realistic rooms. Wayfair also partnered with Google on its Universal Commerce Protocol (unveiled January 2026) and with OpenAI on agentic shopping within ChatGPT.

    “Anything and everything that you could possibly want should be there. But at the same time, you don't want to have to look through all of that.”
    — Fiona Tan, Chief Technology Officer, Wayfair · source
    1. 1 outlet Executives of the Year: Fiona Tan

      first by Time, 1d ago

    • Fiona Tan https:// time.com/collection/executives -of-the-year-tech-data/2026/fiona-tan/?utm_source=flipboard&utm_medium=activitypub Posted into Top Stories @ top-stories-time

      time@flipboard.comMastodon1d agoview on Mastodon ↗
  2. background

    TIME names Fiona Tan Wayfair CTO Executive of the Year — TIME magazine recognized Fiona Tan, chief technology officer of Wayfair, as an Executive of the Year for her work integrating generative AI into the company's operations over the past year.