Apple in early research phase with leadership support, no commitment to ship
1 Sep 22 · 1d ago · 2 articles · 2 sources · development 1 of 1
The project is in what Apple refers to as a "technology investigation" phase, indicating it remains a research topic rather than a committed product. Tim Cook and Eddy Cue reportedly support the initiative, but the company has not decided whether to bring it to market. If approved, the device is not expected before 2028 at the earliest.
“Apple is reportedly at the prototype stage for a new fitness and health tracker that looks less like an Apple Watch, and more like Whoop's device.”
AppleInsider · techmeme ↗Apple Device maker
Tim Cook Apple CEO
Eddy Cue Apple senior executiveWhoop Fitness tracker competitor
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Reported in the same hours no headline names this development itself — these 1 claim were published in its stretch
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first by AppleInsider, 1d ago
All 1 developments of Apple developing screen-less fitness tracker to rival… →
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