conv.

All stories
TechQuiet · 37h

Apple developing screen-less fitness tracker to rival Whoop, Bloomberg reports

The tech giant is in early prototype phase on a thin fabric band with sensors, not expected before 2028.

newest coverage 1d agosummary written 1d ago2 pieces NewswiresGoogle News

What to know

  • Apple is in early prototype phase on a screen-less fitness tracker designed to compete with Whoop, not a full product commitment.
  • The device would be a thin fabric band with embedded sensors and no display, avoiding direct competition with the Apple Watch.
  • Earliest potential market arrival is 2028; leadership support exists but final decision on launching the product has not been made.

“That's as opposed to one that Apple has committed to shipping. Despite support from the likes of Tim Cook and Eddy Cue, the company has yet to decide whether to pursue the new device to market.”

AppleInsider · AppleInsider ↗

Apple Device makerTim CookTim Cook Apple CEOEddy CueEddy Cue Apple senior executiveWhoop Fitness tracker competitor

Apple developing screen-less fitness tracker to rival Whoop, Bloomberg reports
appleinsider.com

How it unfolded 1 development · click the chart to see its coverage articles

Peak 2 pieces in one hour at Sep 22, 12 PM; 2 pieces over 38 hours (2 articles) Sep 22, 12 PM — 2 pieces · 2 articles — Google News 1, Newswires 1Sep 22, 1 PM — quietSep 22, 2 PM — quietSep 22, 3 PM — quietSep 22, 4 PM — quietSep 22, 5 PM — quietSep 22, 6 PM — quietSep 22, 7 PM — quietSep 22, 8 PM — quietSep 22, 9 PM — quietSep 22, 10 PM — quietSep 22, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — quietYesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — quietYesterday, 9 AM — quietYesterday, 10 AM — quietYesterday, 11 AM — quietYesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — quietYesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — quietYesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — quietYesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet ◂ 1 earlier
4 PMyesterday8 AM4 PMnow · 2:01 AM ET
  1. 1

    Apple in early research phase with leadership support, no commitment to ship

    The project is in what Apple refers to as a "technology investigation" phase, indicating it remains a research topic rather than a committed product. Tim Cook and Eddy Cue reportedly support the initiative, but the company has not decided whether to bring it to market. If approved, the device is not expected before 2028 at the earliest.

    “Apple is reportedly at the prototype stage for a new fitness and health tracker that looks less like an Apple Watch, and more like Whoop's device.”
    — AppleInsider · source
  2. background

    Bloomberg reports Apple developing screen-less fitness tracker in prototype phase — Bloomberg reports that Apple has been researching and developing prototype hardware for a new fitness and health tracker that would compete with Whoop's device. The device would be a thin band of fabric with sensors in a computing module and no screen, distinguishing it from the Apple Watch.