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YouTube retains exclusive Coachella livestream rights through 2030, beats Netflix and Amazon bids

Deal adds mini artist documentaries and expanded pre-festival programming

The new agreement expands beyond the livestream to include mini artist documentaries and additional content leading up to the festival, building on features like multiview and backstage Shorts introduced in prior years; the announcement comes ahead of 2027, which marks 15 years of YouTube streaming Coachella.

Deal adds mini artist documentaries and expanded pre-festival programming
The Wrap

“As we look toward 2027, YouTube will continue delivering behind-the-scenes access and exclusive artist content”

Lyor Cohen

Lyor Cohen Global head of music, YouTubeGoldenvoice Coachella promoterYouTube Exclusive global livestream partner of CoachellaAmazon Competing bidderNetflix Competing bidder

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What was reported 1 claim about this development

  1. first by Bloomberg Tech, 12h ago · also Dow Jones Newswires, The Verge, Music Business Worldwide, YouTube Official Blog, The Wrap, The Hollywood Reporter +4

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All 1 developments of YouTube retains exclusive Coachella livestream rights… →

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