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BusinessActive · 14h

YouTube retains exclusive Coachella livestream rights through 2030, beats Netflix and Amazon bids

Goldenvoice renews its streaming partnership with YouTube, extending a deal that began in 2011 and turning back competing offers from Amazon and Netflix.

What to know

  • YouTube retained exclusive global livestream rights to Coachella through 2030, beating out competing bids from Amazon and Netflix.
  • The renewal was announced at YouTube's Made on YouTube conference and builds on a partnership dating to 2011.
  • 2027 will mark the 15th anniversary of YouTube streaming Coachella; the new deal adds mini artist documentaries and expanded pre-festival programming.
  • This year's festival set a record for most simultaneous viewers in Coachella's YouTube streaming history.

Lyor Cohen Global head of music, YouTubeGoldenvoice Coachella promoterYouTube Exclusive global livestream partner of CoachellaAmazon Competing bidderNetflix Competing bidder

YouTube retains exclusive Coachella livestream rights through 2030, beats Netflix and Amazon bids
The Wrap

How it unfolded 1 development · click the chart to see its coverage articlesposts

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  1. 1

    Deal adds mini artist documentaries and expanded pre-festival programming

    The new agreement expands beyond the livestream to include mini artist documentaries and additional content leading up to the festival, building on features like multiview and backstage Shorts introduced in prior years; the announcement comes ahead of 2027, which marks 15 years of YouTube streaming Coachella.

    “As we look toward 2027, YouTube will continue delivering behind-the-scenes access and exclusive artist content…”
    — Lyor Cohen
    1. first by Bloomberg Tech, 14h ago · also Dow Jones Newswires, The Verge, Music Business Worldwide, YouTube Official Blog, The Wrap, The Hollywood Reporter +4

      10 more headlines
    • YouTube to Live Stream Coachella Through 2030, Outbidding Rivals https://www. bloomberg.com/news/articles/20 26-09-23/youtube-beats-amazon-netflix-to-clinch-coachella-livestream-through-2030?utm_source=flipboard&utm_medium=activitypub Posted into Bloomberg Television @ bloomberg-television-bloomberg

      bloomberg@flipboard.comMastodon14h agoview on Mastodon ↗
    2 more of the top 3 · 3 posts in this stretch
    • YouTube will remain the exclusive free streaming home of Coachella through 2030, continuing its nearly 15-year partnership with the festival's parent company Goldenvoice. The extension comes nearly six months after YouTube broadcast the Sabrina Carpenter, Justin Bieber, and Karol G-led edition ...

      @varietyX14h agoview on X ↗
    • Scoop: YouTube is extending its deal as the exclusive home of Coachella through 2030. It retained the rights despite stiff competition from Amazon and Netflix.

      @lucas_shawX14h agoview on X ↗
    all of them →
  2. background

    YouTube outbids Amazon and Netflix for the renewal — Bloomberg reports Goldenvoice chose YouTube over competing bids from Netflix and Amazon to continue the livestreaming partnership.

  3. background

    YouTube and Goldenvoice renew exclusive Coachella livestream deal through 2030 — YouTube announced during its Made on YouTube conference in New York that it will remain the exclusive global livestream destination for both weekends of Coachella through 2030, extending a partnership that began in 2011.

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