Apple CEO Ternus defends AI strategy in Wired interview
1 Oct 31 · 11d ago · 2 articles · 1 post · 2 sources · development 1 of 1
In an interview with Wired's Steven Levy, new Apple CEO John Ternus defended the company's current position in the AI landscape, saying Apple will leverage AI in products but is focused on building things users love rather than shipping AI for its own sake.
“We don't want to ship AI for AI's sake. When we're doing it right, people won't have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”
John Ternus
John Ternus Apple CEO
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first by TechCrunch, 11d ago
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Apple's new CEO defended the company's current position in the AI landscape. #Techcrunch #breakingnews #news #othur
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Apple's new CEO defended the company's current position in the AI landscape. https:// techcrunch.com/2026/10/31/appl e-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake/?utm_source=dlvr.it&utm_medium=mastodon
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Apple shipping fewer AI features than rivals is only a weak position if you think more features is the point. Plenty of people would pay for one that works reliably.
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