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Apple CEO Ternus defends AI strategy: 'We don't want to ship AI for AI's sake'

Apple CEO Ternus defends AI strategy in Wired interview

In an interview with Wired's Steven Levy, new Apple CEO John Ternus defended the company's current position in the AI landscape, saying Apple will leverage AI in products but is focused on building things users love rather than shipping AI for its own sake.

Apple CEO Ternus defends AI strategy in Wired interview
techcrunch.com

“We don't want to ship AI for AI's sake. When we're doing it right, people won't have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”

John Ternus

John TernusJohn Ternus Apple CEO

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