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AIQuiet 9d · day 12

Apple CEO Ternus defends AI strategy: 'We don't want to ship AI for AI's sake'

New Apple CEO John Ternus says the company is leveraging AI thoughtfully in products, rejecting pressure to deploy it simply for its own sake.

newest coverage 8d agosummary written 11d ago10 pieces1 likes & upvotes1 comments MastodonNewswiresBlueskyGoogle News

What to know

  • Apple's new CEO John Ternus says the company will integrate AI in products but rejects shipping AI merely for its own sake.
  • Ternus acknowledged Apple has been perceived as behind on AI, particularly with delayed Siri improvements that launched this summer.
  • The CEO emphasized Apple's philosophy prioritizes building products users love over chasing AI trends.

“That could make life really easy, I suppose, but the creation of products is a deeply human and personal thing, something that we love to do.”

John Ternus, Apple CEO · Wired ↗

John TernusJohn Ternus Apple CEO

Apple CEO Ternus defends AI strategy: 'We don't want to ship AI for AI's sake'
techcrunch.com

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 4 pieces in 3h at Oct 31, 5 PM; 10 pieces over 12 days (3 articles · 7 posts) Oct 30, 11 PM — 1 piece · 1 article — Newswires 1Oct 31, 2 AM — quietOct 31, 5 AM — quietOct 31, 8 AM — quietOct 31, 11 AM — quietOct 31, 2 PM — quietOct 31, 5 PM — 4 pieces · 2 articles · 2 posts — Google News 1, Mastodon 1, Newswires 1, +1 moreOct 31, 8 PM — 1 piece · 1 post — Bluesky 1Oct 31, 11 PM — 1 piece · 1 post — Bluesky 1Nov 1, 1 AM — quietNov 1, 4 AM — quietNov 1, 7 AM — quietNov 1, 10 AM — quietNov 1, 1 PM — quietNov 1, 4 PM — quietNov 1, 7 PM — quietNov 1, 10 PM — quietNov 2, 1 AM — quietNov 2, 4 AM — quietNov 2, 7 AM — quietNov 2, 10 AM — quietNov 2, 1 PM — 1 piece · 1 post — Bluesky 1Nov 2, 4 PM — quietNov 2, 7 PM — 1 piece · 1 post — Mastodon 1Nov 2, 10 PM — quietNov 3, 1 AM — quietNov 3, 4 AM — quietNov 3, 7 AM — quietNov 3, 10 AM — quietNov 3, 1 PM — quietNov 3, 4 PM — quietNov 3, 7 PM — quietNov 3, 10 PM — quietNov 4, 1 AM — quietNov 4, 4 AM — quietNov 4, 7 AM — quietNov 4, 10 AM — quietNov 4, 1 PM — quietNov 4, 4 PM — quietNov 4, 7 PM — quietNov 4, 10 PM — quietNov 5, 1 AM — quietNov 5, 4 AM — quietNov 5, 7 AM — quietNov 5, 10 AM — quietNov 5, 1 PM — quietNov 5, 4 PM — quietNov 5, 7 PM — quietNov 5, 10 PM — quietNov 6, 1 AM — quietNov 6, 4 AM — quietNov 6, 7 AM — quietNov 6, 10 AM — 1 piece · 1 post — Bluesky 1Nov 6, 1 PM — quietNov 6, 4 PM — quietNov 6, 7 PM — quietNov 6, 10 PM — quietNov 7, 1 AM — quietNov 7, 4 AM — quietNov 7, 7 AM — quietNov 7, 10 AM — quietNov 7, 1 PM — quietNov 7, 4 PM — quietNov 7, 7 PM — quietNov 7, 10 PM — quietNov 8, 1 AM — quietNov 8, 4 AM — quietNov 8, 7 AM — quietNov 8, 10 AM — quietNov 8, 1 PM — quietNov 8, 4 PM — quietNov 8, 7 PM — quietNov 8, 10 PM — quietNov 9, 1 AM — quietNov 9, 4 AM — quietNov 9, 7 AM — quietNov 9, 10 AM — quietNov 9, 1 PM — quietNov 9, 4 PM — quietNov 9, 7 PM — quietNov 9, 10 PM — quietYesterday, 1 AM — quietYesterday, 4 AM — quietYesterday, 7 AM — quietYesterday, 10 AM — quietYesterday, 1 PM — quietYesterday, 4 PM — quietYesterday, 7 PM — quietYesterday, 10 PM — quietToday, 1 AM — quietToday, 4 AM — quietToday, 7 AM — quietToday, 10 AM — quietToday, 1 PM — quietToday, 4 PM — quiet 1
Oct 31Nov 1Nov 2Nov 3Nov 4Nov 5Nov 6Nov 7Nov 8Nov 9yesterdaynow · 7:38 PM ET
  1. 1
    “We don't want to ship AI for AI's sake. When we're doing it right, people won't have to think about whether it was AI that made this happen or more traditional software. What matters is, did we build something that they really love?”
    — John Ternus
    1. 1 outlet Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

      first by TechCrunch, 11d ago

    • othurhq.bsky.social

      Apple's new CEO defended the company's current position in the AI landscape. #Techcrunch #breakingnews #news #othur

      othurhq.bsky.socialBluesky10d ago1▲view on Bluesky ↗
    2 more of the top 3 · 4 posts in this stretch
    • TechCrunch@mstdn.social

      Apple's new CEO defended the company's current position in the AI landscape. https:// techcrunch.com/2026/10/31/appl e-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake/?utm_source=dlvr.it&utm_medium=mastodon

      TechCrunch@mstdn.socialMastodon11d agoview on Mastodon ↗
    • skiml.io

      Apple shipping fewer AI features than rivals is only a weak position if you think more features is the point. Plenty of people would pay for one that works reliably.

      skiml.ioBluesky5d agoview on Bluesky ↗
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