“Moving to primarily logged-in will ensure our users have the best Reddit experience possible, and can find the content and communities most relevant to them. It is better for our business because we will have more signals for ads targeting.”

Shareholder letter / Ars Technica · Oct 28 · Reddit to wall off content behind mandatory logins as search traffic collapses

“During October, we have seen that search traffic has dropped by more than 1 million referrals on average per week.”

Shareholder letter / Ars Technica · Oct 28 · Reddit to wall off content behind mandatory logins as search traffic collapses

“Honestly, we don't want to know”

The Verge · Oct 28 · Reddit to wall off content behind mandatory logins as search traffic collapses