BusinessQuiet 93d · day 93
Starbucks Korea reports Q2 operating loss after marketing scandal
The coffee chain's Korea operator posted an 18.4 billion won loss in the quarter, reversing a 40.3 billion won profit from the year prior.
What to know
- Starbucks Korea swung from a 40.3 billion won profit to an 18.4 billion won operating loss in Q2 2026.
- A marketing scandal referred to as 'Tank Day' significantly damaged consumer sentiment and summer sales.
- The loss represents a sharp reversal in financial performance compared to the prior year.
“The coffee chain's operator posted an 18.4 billion won operating loss in Q2, reversing a 40.3 billion won profit from a year earlier”
Quartz · Quartz · Aug 13, 8:50 AM
Starbucks Korea Coffee chain operator in South Korea
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