What to know

• UK scientists staged an invite-only emergency climate briefing modeled on government COVID-19 broadcasts, targeting industry leaders and politicians rather than the general public.
• The briefing's formal presentation style—sharp suits, government-like setting, direct expert testimony without media filter—aimed to reach audiences skeptical of typical climate advocacy.
• The resulting film has been screened nearly 2,000 times across the UK and is being adapted for Germany, positioning it as a template for moving elite audiences to climate action.

“The moment in time when we all sat in front of our TVs and listened to an expert, it was quite a moment, wasn't it? Because you realise that the majority of our fellow country people respect the rule of law, value their communities, and want to act for the benefit of others.”

Nick Oldridge, Climate science communicator · Euronews

Simon Oldridge Science communicator, founderNick Oldridge Climate science communicator, co-organizer