BusinessQuiet 87d · day 87
Ferrero's $7B U.S. buying spree: from Keebler to Froot Loops
The Italian maker of Nutella has quietly assembled a sprawling American snack and cereal empire through acquisitions since 2017.
What to know
- Ferrero, the Italian maker of Nutella, has spent more than $7 billion since 2017 acquiring American snack and cereal brands.
- The acquisitions span a range of pantry staples, from Keebler cookies to Froot Loops cereal.
- The same report ran identically across at least six Advance Local regional news sites (AL.com, Cleveland.com, MassLive, The Oregonian, NJ.com, PennLive).
Ferrero Italian confectionery company
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