BusinessQuiet 86d · day 87
Nielsen Overhauls Ratings Methodology With Wearables and Co-Viewing Data
Nielsen says new tracking methods, including smartwatch-like panelist devices, will improve accuracy of TV audience measurement.
What to know
- Nielsen is changing how it captures co-viewing and demographic data to improve ratings accuracy for advertisers and media clients.
- The update includes data from smartwatch-like wearable devices worn by panelists that don't require a login.
Karthik Rao Nielsen CEO
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