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BusinessQuiet 83d · day 84

Coles website crashes after viral Reddit post exposes 80% alcohol discount

Australian supermarket's site goes offline as shoppers rush to exploit a pricing glitch on premixed drinks.

What to know

  • A nearly 80% discount on premixed alcoholic drinks at Coles went viral on Reddit, prompting widespread customer purchases.
  • The surge in demand crashed Coles' website and app for several hours on Saturday, with multiple outage episodes.
  • Some customers saved over $100 per transaction by exploiting the pricing glitch.
some voices

This is a humorous example of customers capitalizing on a corporate pricing error.

  • “LOL… FAFO… Coles website down after viral Reddit post sees customers buy cases of alcoholic drinks at nearly 80% discount”

    devopscats@toot.cat · Mastodon

“we're currently offline – but not for long”

Coles · Guardian Australia

Coles Australian supermarket chain

Coles website crashes after viral Reddit post exposes 80% alcohol discount
theguardian.com

The record 2 articles and posts · last 30 days

  1. Coles website down after viral Reddit post sees customers buy cases of alcoholic drinks at nearly 80% discount press · Google News · Business · The Guardian · 83d ago · +2 outlets
  2. Supermarket’s website and app go offline as customers save more than $100 on some 24-packs post · Bluesky · us.theguardian.com · 83d ago · 7▲

What people are saying 3 voices from 3 sites · verbatim