What to know

• Scientists identified Bronze Age Arabian pottery as exhibiting core brand characteristics: visual identity, material consistency, technological continuity, and cultural reputation.
• The finding suggests branding and brand reputation extend back thousands of years rather than being modern inventions.
• The Qurayyah Painted Ware represents the earliest known example of a commodified brand.

“The Qurayyah Painted Ware of Bronze Age Arabia had distinct visual identity, material consistency, technological continuity, and cultural reputation—all features of a commodified brand, scientists say.”

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