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BusinessQuiet 81d · day 81

Lego posts 21% revenue jump in H1 2026 on World Cup, F1 tie-ins

The Danish toymaker's licensed ranges and hit-film collaborations pushed first-half sales to a record, outpacing the broader toy market.

newest coverage 80d agosummary written 80d ago10 pieces Google NewsNewswires

What to know

  • Lego's H1 2026 revenue rose 21% to a record figure (around 41.6-41.9bn Danish kroner, roughly £4.8bn).
  • Growth was driven by World Cup and Formula One tie-ins, the film KPop Demon Hunters, Star Wars sets and botanical-themed kits.
  • The Americas, Europe and Asia all showed strong growth, and Lego's expansion was reported to outpace the broader global toy market.

Lego Danish toymaker reporting results

Lego posts 21% revenue jump in H1 2026 on World Cup, F1 tie-ins
Guardian

The record 7 articles and posts · last 30 days

  1. Lego sales rise as World Cup products draw new customers, despite Iran war raising cost of plastics press · Jerusalem Post · 80d ago
  2. Lego sales jump 21% to nearly £5bn, helped by World Cup and F1 ranges press · Guardian US · Sarah Butler · 80d ago
  3. summary covers to here · Aug 25, 7:11 AM · 2 pieces above arrived after
  4. Lego Pokemon and World Cup sets help build record start to the year press · Google News · Top · The Independent · 80d ago
  5. World Cup ranges help drive record first half for Lego press · Evening Standard · Holly Williams · 80d ago · +1 outlet
  6. Lego sales rise as World Cup and F1 ranges prove to be winners press · Guardian Business · Sarah Butler · 80d ago · +2 outlets
  7. Lego Sales Growth Outpaces Global Toy Market to Hit New Record press · Google News · Top · WSJ · 80d ago
  8. Lego sales rise as World Cup products draw new customers press · Google News · Top · Reuters · 80d ago