BusinessQuiet 77d · day 80
Survey: 72% of Americans feel guilty spending on things that bring them joy
New research finds nearly three-quarters of US adults feel guilty about discretionary 'joy' spending even when they can afford it, amid anxiety over housing costs and the economy.
What to know
- A survey found about 72% of Americans feel guilty spending on things that bring them joy, even when they can afford it.
- The guilt is tied to anxiety over rising cost of living, unaffordable housing, and uncertainty about the economic future.
- Younger adults report more internal conflict over spending than older Americans, though even boomers remain cautious.
- People reportedly still prioritize travel and experiences over smaller everyday 'treats', often budgeting a set 'fun' allowance to offset guilt.
“There's this deeply ingrained belief that if you're saving, you're being responsible about your future. And if you're spending something needs to be really well justified.”
Zijia Song, Bloomberg reporter · Bloomberg Television · Aug 27
Zijia Song Bloomberg reporter presenting the survey findingsMiranda Jeyaretnam Time reporter
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