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BusinessQuiet 72d · day 73

Publicis wins PepsiCo's global media account, exits Coca-Cola pitch

The French agency displaces Omnicom after two decades, taking a multibillion-dollar account across 200+ markets while withdrawing from Coke's review.

newest coverage 71d agosummary written 70d ago16 pieces Google NewsNewswiresMastodon

What to know

  • Publicis replaces Omnicom as PepsiCo's global media agency across 200+ markets after a 20-year relationship, in a deal worth approximately $1.7 billion.
  • PepsiCo is building a new "One PepsiCo" media model integrating AI, data, strategy, planning, and activation to transform its marketing approach.
  • Publicis withdraws from the ongoing pitch for Coca-Cola's remaining global media business (estimated $4 billion) due to the PepsiCo win, though it retains Coke's U.S. and Canada accounts.

Publicis Groupe Appointed media agencyPepsiCo CPG marketerOmnicom Outgoing media agency

Publicis wins PepsiCo's global media account, exits Coca-Cola pitch
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The record 12 articles and posts · last 30 days

  1. PepsiCo hands global media to Publicis amid transformation at CPG giant press · Yahoo Finance · 71d ago · +1 outlet
  2. Publicis Reportedly Lands Global Media Contract with PepsiCo press · Google News · Business · marketscreener.com · 71d ago
  3. Publicis lands PepsiCo’s global media business after capability review, not pitch press · Google News · Business · bestmediainfo.com · 71d ago
  4. Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch press · Google News · Business · ADWEEK · 71d ago · +1 outlet
  5. PepsiCo shifts global media to Publicis in a blow to Omnicom press · Google News · Business · Ad Age · 71d ago
  6. Publicis wins PepsiCo's global media account, exits Coca-Cola pitch press · Google News · Business · Exchange4Media · 71d ago
  7. Publicis Groupe lands PepsiCo’s global media account press · Google News · Business · ET BrandEquity · 71d ago
  8. PepsiCo assigns global media mandate to Publicis Groupe press · Google News · Business · manifest-media.in · 71d ago
  9. Publicis takes PepsiCo’s US$1.7bn media account from Omnicom press · Google News · Business · Mediaweek · 72d ago
  10. Publicis Wins PepsiCo’s Media & Pulls Out Of Coca-Cola Pitch press · Google News · Business · bandt.com.au · 72d ago
  11. Publicis takes billion dollar account PepsiCo from Omnicom press · Google News · Business · adnews.com.au · 72d ago
  12. Omnicom extends slide after PepsiCo moves global media account to Publicis press · Seeking Alpha · 72d ago