BusinessQuiet 70d · day 75
GTA 6 Netflix reveal drives console sales up a third in UK
PS5 and Xbox hardware sales jumped 33-34% in the UK following the game's extended gameplay showcase on Netflix.
What to know
- PS5 and Xbox hardware sales in the UK jumped 33-34% in the week following GTA 6's August 27 Netflix reveal, which was watched by over 30 million people.
- GTA 6 pre-orders surged 436% on the day of the reveal and 572% over two days compared to prior 30-day average, with PlayStation capturing 77% of pre-order spending.
- The boost provides relief to a struggling console market down 14.4% year-on-year in the UK, though analysts expect limited long-term impact given current high prices.
“It's important to remember that the lion's share of time is often spent on older titles, and the closest analogy we have to a hardware shock is during the 2020-2021 GPU shortage, and you didn't see engagement or revenue being taken off course.”
Ronan Patrick, Newzoo analyst · The Game Business ↗
Rockstar Games Game developerRonan Patrick Newzoo analyst
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