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CultureQuiet 8d · day 15

Meta's new AI agent Muse claims rock band Muse's social media handles

Meta's newly launched personal AI assistant took over the @Muse handle on X and Instagram, pushing the British rock band onto altered usernames.

newest coverage 8d agosummary written 14d ago96 pieces327 likes & upvotes114 comments MastodonNewswiresGoogle NewsRedditHacker NewsBlueskyX

Part of a larger narrative

Meta's AI Trademark Collision

4 stories · since Sep 2 · newest 2h ago — Meta's launch of its new Muse AI agent triggers immediate trademark and branding conflicts as the company claims social media handles belonging to the…

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What to know

  • Meta's new AI agent Muse, launched Tuesday for US adults, ended up holding the @Muse handle on X and Instagram formerly used by the rock band
  • The band Muse now appears as @musetheband on X and @museband on Instagram; the switch reportedly happened in July
  • Muse's own catalog (Simulation Theory, Drones) has long dealt with AI, surveillance and technology overtaking humanity, which fans called ironic
  • No outlet has confirmed whether Muse was compensated for giving up the handle; both Meta and Muse's representatives did not immediately respond to requests for comment

Matt BellamyMatt Bellamy Muse frontmanMuse British rock bandMeta Developer of the Muse AI agent

Meta's new AI agent Muse claims rock band Muse's social media handles
consequence.net

How it unfolded 3 developments, newest first · click a bar or a number to jump articlespostscomments

Peak 23 pieces in 4h at Sep 15, 10 AM; 96 pieces over 15 days (47 articles · 35 posts · 14 comments) Sep 8, 2 PM — 12 pieces · 11 articles · 1 post — Newswires 8, Google News 3, Mastodon 1Sep 8, 6 PM — quietSep 8, 10 PM — quietSep 9, 2 AM — quietSep 9, 6 AM — 1 piece · 1 article — Newswires 1Sep 9, 10 AM — 11 pieces · 4 articles · 4 posts · 3 comments — Newswires 4, Hacker News 4, Mastodon 2, +1 moreSep 9, 2 PM — 7 pieces · 3 articles · 4 posts — Mastodon 3, Reddit 2, Newswires 2Sep 9, 6 PM — 12 pieces · 1 article · 2 posts · 9 comments — Hacker News 10, Newswires 1, Mastodon 1Sep 9, 10 PM — 2 pieces · 1 post · 1 comment — Hacker News 1, Mastodon 1Sep 10, 2 AM — quietSep 10, 6 AM — 3 pieces · 1 article · 2 posts — Reddit 2, Newswires 1Sep 10, 10 AM — 5 pieces · 4 articles · 1 post — Google News 2, Mastodon 2, Newswires 1Sep 10, 2 PM — 8 pieces · 2 articles · 6 posts — Mastodon 4, Newswires 2, Bluesky 1, +1 moreSep 10, 6 PM — quietSep 10, 10 PM — 1 piece · 1 article — Newswires 1Sep 11, 2 AM — 1 piece · 1 post — Mastodon 1Sep 11, 6 AM — 1 piece · 1 comment — Reddit 1Sep 11, 10 AM — 2 pieces · 2 posts — Hacker News 2Sep 11, 2 PM — quietSep 11, 6 PM — quietSep 11, 10 PM — quietSep 12, 2 AM — quietSep 12, 6 AM — 1 piece · 1 article — Newswires 1Sep 12, 10 AM — 1 piece · 1 article — Google News 1Sep 12, 2 PM — quietSep 12, 6 PM — quietSep 12, 10 PM — quietSep 13, 2 AM — quietSep 13, 6 AM — quietSep 13, 10 AM — quietSep 13, 2 PM — 1 piece · 1 post — Bluesky 1Sep 13, 6 PM — quietSep 13, 10 PM — quietSep 14, 2 AM — quietSep 14, 6 AM — quietSep 14, 10 AM — quietSep 14, 2 PM — 1 piece · 1 post — Reddit 1Sep 14, 6 PM — quietSep 14, 10 PM — quietSep 15, 2 AM — 1 piece · 1 post — Hacker News 1Sep 15, 6 AM — quietSep 15, 10 AM — 23 pieces · 17 articles · 6 posts — Newswires 16, Mastodon 4, X 1, +2 moreSep 15, 2 PM — 2 pieces · 2 posts — Bluesky 1, Mastodon 1Sep 15, 6 PM — quietSep 15, 10 PM — quietSep 16, 2 AM — quietSep 16, 6 AM — quietSep 16, 10 AM — quietSep 16, 2 PM — quietSep 16, 6 PM — quietSep 16, 10 PM — quietSep 17, 2 AM — quietSep 17, 6 AM — quietSep 17, 10 AM — quietSep 17, 2 PM — quietSep 17, 6 PM — quietSep 17, 10 PM — quietSep 18, 2 AM — quietSep 18, 6 AM — quietSep 18, 10 AM — quietSep 18, 2 PM — quietSep 18, 6 PM — quietSep 18, 10 PM — quietSep 19, 2 AM — quietSep 19, 6 AM — quietSep 19, 10 AM — quietSep 19, 2 PM — quietSep 19, 6 PM — quietSep 19, 10 PM — quietSep 20, 2 AM — quietSep 20, 6 AM — quietSep 20, 10 AM — quietSep 20, 2 PM — quietSep 20, 6 PM — quietSep 20, 10 PM — quietSep 21, 2 AM — quietSep 21, 6 AM — quietSep 21, 10 AM — quietSep 21, 2 PM — quietSep 21, 6 PM — quietSep 21, 10 PM — quietSep 22, 2 AM — quietSep 22, 6 AM — quietSep 22, 10 AM — quietSep 22, 2 PM — quietSep 22, 6 PM — quietSep 22, 10 PM — quietYesterday, 2 AM — quietYesterday, 6 AM — quietYesterday, 10 AM — quietYesterday, 2 PM — quietYesterday, 6 PM — quietYesterday, 10 PM — quiet 12–3
Sep 10Sep 12Sep 14Sep 16Sep 18Sep 20now · 12:59 AM ET
  1. 3

    Fans note the irony and joke about the takeover online

    Coverage compiled fan reactions on X mocking the situation given Muse's history of songs about technology and AI control, with some questioning whether the band was paid for the handle.

    “Lmao, zuck took the "muse" handle on Instagram for his new AI thing, and now the world-famous band with nearly 3m followers that's been around for 25 years has been given museband…”
    — X user (fan)
    • CultureDesk@flipboard.social

      Muse, the British band, was formed in 1994, trademarked its name in 1999, and has used the handle @muse on social media for years. But earlier this summer, its Instagram username changed to @museband, and now, @muse is Meta's new agent. We don't know how the change came about, but, @ Independent reports, many of the band's fans are making…

      CultureDesk@flipboard.socialMastodon13d ago2▲view on Mastodon ↗
    2 more of the top 3 · 22 posts in this stretch

    • Funnily enough that is against the Instagram ToS (https://help.instagram.com/termsofuse):> 4.2 How You Can't Use Instagram. [...]> You can’t sell, license, or purchase any account or data obtained from us or our Service, regardless of whether such data was obtained while logged-in to an Instagram account.This includes attempts to buy, sell, or…

      kibaeHacker News14d agoview on Hacker News ↗

    • We're introducing Meta One, a new subscription service on Facebook, Instagram, WhatsApp, and Meta AI that gives you access to more AI, expression features, and tools to help creators and businesses.

      @metanewsroomX8d agoview on X ↗
    all of them →
  2. 2

    Consequence confirms the handle switch across platforms

    Consequence reported the change extends beyond Meta's own platforms, noting Muse became @musetheband on X and @museband on Instagram, and that the band did not immediately respond to a request for comment.

    1. 1 outlet Muse the Band Lose Social Handles to Muse the AI Tool

      first by Consequence, 14d ago

  3. 1

    The Independent reports band's handle loss to Meta AI

    The Independent reported that Muse's X handle had changed to @Musetheband and its Instagram handle to @museband, with Meta's new Muse AI app occupying the former @Muse name; the outlet said it contacted representatives for both Muse and Meta for comment.

    1. 2 outlets Meta launches Muse AI assistant

      first by Semafor, 14d ago · also Yahoo Finance

      1 more headline
    2. 1 outlet Rock band Muse lose social media handles to Meta’s new AI tool

      first by The Independent, 15d ago

      1 more headline
  4. background

    Meta launches its Muse AI personal agent in the US — Meta launched Muse, a personal AI agent for adults in the United States designed to handle scheduling, shopping, payments, emails, browsing and form-filling, accessible via a standalone app or WhatsApp.

  5. background

    Muse's account handles quietly change on X and Instagram — The band's handles switched from @Muse to @Musetheband on X and @museband on Instagram, reportedly in July, with some fans claiming their accounts were auto-followed to the new Muse AI account.

Also covered reported alongside — the timeline has no entry for these yet

  1. 5 outlets Meta Kicks Muse Off Their Social Handles To Launch New AI Agent

    first by Stereogum, 14d ago · also HN Frontpage, Vulture, Engadget, TechCrunch

    6 more headlines
  2. 5 outlets Meta launches subscription AI service

    first by Investing.com News, 8d ago · also Yahoo Finance, Reuters, Channel News Asia, Meta Newsroom

    4 more headlines
  3. 3 outlets Meta Rolls Out New ‘Meta One’ Subscription Plans With Higher AI Usage Limits

    first by The Information, 8d ago · also The Verge, TechCrunch

    2 more headlines
  4. 2 outlets Meta launches personal AI agent Muse that can shop, book travel, negotiate for users

    first by Anadolu Agency, 14d ago · also PhocusWire

    1 more headline
  5. 2 outlets Meta’s Muse AI works and creeps me out

    first by Mastodon, 13d ago · also The Verge

    1 more headline
  6. 2 outlets Meta’s new One subscriptions put a price on social media and AI

    first by Mastodon, 8d ago · also The Verge

and 9 smaller pieces

What people are saying 18 voices from 3 sites · best of 22 · verbatim