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AIQuiet 13d · day 13

Apple launches Gemini-powered Siri after years of delays, blocks EU rollout

Apple's rebuilt voice assistant arrives in beta, powered by Google's Gemini, but EU users face initial unavailability due to privacy and regulatory concerns.

newest coverage 12d agosummary written 11d ago3 pieces NewswiresGoogle News

What to know

  • Apple's rebuilt Siri, powered by Google's Gemini models, launches in English beta with mixed early reviews praising multi-step handling but flagging hallucinations and personal context gaps.
  • EU users face indefinite unavailability; Apple cites privacy and regulatory concerns but provides no timeline for regional rollout.
  • The assistant combines on-device processing with Private Cloud Compute and integrates with Apple and third-party apps including WhatsApp, Audible, and others.

“Siri AI and every feature built on it won't be available in the EU on iOS, iPadOS, and watchOS at first, Apple says. The company says it's working on a path that protects users' privacy and security.”

Apple · The Decoder ↗

Apple Developer and publisherGoogle AI model providerIvan Mehta TechCrunch editor, early testerFederico Viticci MacStories critic, early testerDan Moren Six Colors reviewer, early tester

How it unfolded 1 development · click the chart to see its coverage articles

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Sep 15Sep 16Sep 17Sep 18Sep 19Sep 20Sep 21Sep 22Sep 23Sep 24Sep 25Sep 26now · 12:34 AM ET
  1. 1

    Apple blocks Siri AI rollout in EU and China citing regulatory concerns

    Apple announces that Siri AI and related features will not be available in the EU on iOS, iPadOS, and watchOS at launch. The company also delays the rollout in China. Apple states it is working on an approach that protects users' privacy and security, but provides no timeline for EU availability.

    “Siri AI is now available as a beta, in English only for now. Support for French, Japanese, Korean, Portuguese, and Spanish is set to follow next month.”
    — Apple · source
  2. background

    Testers report mixed results on Siri's personal context awareness — Early reviews highlight improvements in multi-step requests and screen-reading capability, but identify persistent issues. Federico Viticci at MacStories reports Siri repeatedly failed to answer questions about personal context despite information being available in messages. Dan Moren at Six Colors warns about misunderstandings and hallucinations, though notes everyday successes. Ivan Mehta at TechCrunch describes it as a step forward after years where users abandoned the assistant.

  3. background

    Apple releases rebuilt Siri powered by Google's Gemini in beta — Apple launches the next-generation Siri as a beta feature in English, with support for five additional languages coming next month. The assistant runs on Google's Gemini models, operating partly on-device and partly through Private Cloud Compute, and integrates with Apple apps and third-party services.

Also covered reported alongside — the timeline has no entry for these yet

  1. 2 outlets Apple brings a fully revamped Siri built on Google's Gemini, but not to the EU

    first by the-decoder.com, 12d ago · also The Decoder