TechCrunch catalogs AI failures: Relay, Sora, ChatGPT Atlas among projects that flopped
Report documents widespread AI casualties from startups and tech giants, including OpenAI's botched super-app redesign and Apple's delayed Siri.
What to know
- 42% of corporate AI initiatives are ultimately abandoned, according to S&P Global Market Intelligence—a high failure rate affecting both startups and major tech companies.
- OpenAI and Apple, among the world's most valuable tech companies, have experienced public AI failures: OpenAI's ChatGPT super-app redesign was rolled back after user backlash, and Apple's Siri AI faced repeated delays leading to a $250 million settlement.
- Larger platforms consolidating features (Google and OpenAI integrating automation, OpenAI folding ChatGPT Atlas and Operator into ChatGPT) are squeezing out standalone AI startups unable to compete on scale.
“Think of it less as a scorecard of flops than as a record of what these attempts can (hopefully) teach the rest of the industry.”
TechCrunch, Reporting outlet · TechCrunch ↗
OpenAI AI companyApple Technology companyRelay AI workflow automation startupMicrosoft Technology companyS&P Global Market Intelligence Market research firm
How it unfolded 2 developments, newest first · click a bar or a number to jump articlesposts
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TechCrunch article circulates on Hacker News, Mastodon, and Bluesky
The report was shared and discussed across multiple platforms, gaining visibility in tech communities.
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Relay, five-year-old AI automation startup, shuts down entirely
Relay, an AI-powered workflow automation tool designed as an alternative to Zapier, shut down after larger platforms like OpenAI and Google built similar automation directly into their own tools, eliminating Relay's competitive advantage.
“As OpenAI, Google, and other larger platforms built similar automation directly into their own tools, five-year-old Relay struggled to hold on to a reason to exist as a stand-alone product.”
— TechCrunch -
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TechCrunch publishes 'AI graveyard' list documenting failed projects and startups — TechCrunch published a comprehensive report cataloging notable AI products, startups, and bets that have shut down, pivoted, or missed expectations, citing industry data that about 42% of corporate AI initiatives are ultimately abandoned.
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OpenAI discontinues ChatGPT Atlas web browser — ChatGPT Atlas, a stand-alone AI-powered web browser that lasted less than a year, was discontinued with its features absorbed into the main ChatGPT application.
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Siri AI appears in iOS 27 beta after repeated delays — Apple's long-delayed AI-powered Siri finally appeared in the iOS 27 beta after multiple postponements attributed to engineering issues and bugs. The AI version rolled out to English-language users in September 2026, with other languages to follow.
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OpenAI rolls out 'super app' redesign combining Chat, Codex, and Work modes — OpenAI updated ChatGPT to combine multiple experiences into separate 'Chat,' 'Codex,' and 'Work' modes, renaming the traditional version 'ChatGPT Classic.' The redesign immediately drew criticism from users who found it confusing and cluttered.
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OpenAI shuts down Sora video platform — Sora, OpenAI's video-sharing platform, shut down after struggling with high operating costs and user-retention challenges.
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Microsoft announces Recall feature at Build developer conference — Announced as an AI-powered feature at Microsoft's 2024 Build developer conference, though details in the article trail off.
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Apple unveils Apple Intelligence with improved Siri as flagship feature — Apple announced an upgraded Siri at its 2024 Apple Intelligence launch, promising a version that could understand context, track activity across apps, and complete tasks effectively.