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BusinessActive today · day 6

DraftKings uses AI to target vulnerable gamblers with betting incentives

The sportsbook deploys data science to identify and market to players most likely to lose, while resisting similar technology to protect addiction-risk users.

newest coverage 4h agosummary written 5d ago53 pieces987 likes & upvotes87 comments NewswiresMastodonHacker NewsRedditGoogle NewsX

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  5. DraftKings uses AI to target vulnerable gamblers with betting incentivesyou are here
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What to know

  • DraftKings uses AI-powered data science to identify and target gamblers most likely to lose with marketing incentives.
  • The company has deliberately resisted using the same technology to detect and protect users vulnerable to gambling addiction.
  • The practice raises questions about the ethics of profit-driven targeting in sports betting versus consumer protection.

DraftKings Sports betting company under investigationAlex Klavens, Walt Bogdanich, Jenny Vrentas New York Times investigative journalists

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 6 pieces in two hours at Yesterday, 8 PM; 53 pieces over 6 days (27 articles · 26 posts) Sep 19, 4 AM — 5 pieces · 3 articles · 2 posts — Mastodon 3, Newswires 2Sep 19, 6 AM — 3 pieces · 3 posts — Hacker News 1, Mastodon 1, Reddit 1Sep 19, 8 AM — 1 piece · 1 article — Google News 1Sep 19, 10 AM — 3 pieces · 1 article · 2 posts — Mastodon 2, Newswires 1Sep 19, 12 PM — 5 pieces · 4 articles · 1 post — Newswires 4, Mastodon 1Sep 19, 2 PM — 1 piece · 1 post — Mastodon 1Sep 19, 4 PM — 1 piece · 1 post — Mastodon 1Sep 19, 6 PM — 1 piece · 1 post — X 1Sep 19, 8 PM — 3 pieces · 1 article · 2 posts — Mastodon 2, Newswires 1Sep 19, 10 PM — quietSep 20, 12 AM — quietSep 20, 2 AM — 1 piece · 1 post — Mastodon 1Sep 20, 4 AM — quietSep 20, 6 AM — quietSep 20, 8 AM — quietSep 20, 10 AM — 3 pieces · 3 articles — Newswires 3Sep 20, 12 PM — quietSep 20, 2 PM — quietSep 20, 4 PM — 1 piece · 1 post — Mastodon 1Sep 20, 6 PM — 2 pieces · 2 posts — Mastodon 1, Reddit 1Sep 20, 8 PM — quietSep 20, 10 PM — quietSep 21, 12 AM — quietSep 21, 2 AM — quietSep 21, 4 AM — quietSep 21, 6 AM — quietSep 21, 8 AM — 1 piece · 1 post — Mastodon 1Sep 21, 10 AM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Sep 21, 12 PM — quietSep 21, 2 PM — quietSep 21, 4 PM — 1 piece · 1 article — Newswires 1Sep 21, 6 PM — quietSep 21, 8 PM — quietSep 21, 10 PM — 1 piece · 1 article — Newswires 1Sep 22, 12 AM — quietSep 22, 2 AM — quietSep 22, 4 AM — quietSep 22, 6 AM — quietSep 22, 8 AM — quietSep 22, 10 AM — quietSep 22, 12 PM — quietSep 22, 2 PM — quietSep 22, 4 PM — quietSep 22, 6 PM — quietSep 22, 8 PM — quietSep 22, 10 PM — quietSep 23, 12 AM — quietSep 23, 2 AM — quietSep 23, 4 AM — quietSep 23, 6 AM — quietSep 23, 8 AM — quietSep 23, 10 AM — quietSep 23, 12 PM — quietSep 23, 2 PM — quietSep 23, 4 PM — quietSep 23, 6 PM — quietSep 23, 8 PM — quietSep 23, 10 PM — quietYesterday, 12 AM — quietYesterday, 2 AM — quietYesterday, 4 AM — quietYesterday, 6 AM — quietYesterday, 8 AM — quietYesterday, 10 AM — 2 pieces · 2 articles — Newswires 2Yesterday, 12 PM — quietYesterday, 2 PM — 2 pieces · 2 articles — Mastodon 1, Newswires 1Yesterday, 4 PM — 3 pieces · 2 articles · 1 post — Google News 2, Mastodon 1Yesterday, 6 PM — 5 pieces · 2 articles · 3 posts — Mastodon 2, Newswires 2, Hacker News 1Yesterday, 8 PM — 6 pieces · 3 articles · 3 posts — Newswires 3, Mastodon 2, X 1Yesterday, 10 PM — quietToday, 12 AM — quiet 1
Sep 20Sep 21Sep 22Sep 23yesterdaynow · 2:19 AM ET
  1. 1

    New York Times reports DraftKings targets vulnerable gamblers with AI

    The New York Times investigation by Alex Klavens, Walt Bogdanich, and Jenny Vrentas reveals that DraftKings uses data science to determine which gamblers receive betting incentives, focusing on those most likely to lose. The company has simultaneously resisted deploying comparable technology to identify and protect users at risk of addiction.

    “Data science helps determine who receives betting incentives, but the company has resisted using similar technology to protect gamblers at risk of addiction.”
    — New York Times, News organization · source
    1. 4 outlets At DraftKings, AI Targets the Gamblers Likeliest to Lose

      first by Mastodon, 5d ago · also Chicago Tribune, NYT, Boston Globe

      3 more headlines
    2. 2 outlets REPORT: Sports Gambling App Allegedly Uses AI To Target Those Most Likely To Lose Money On Bets

      first by The Daily Caller, 4d ago · also Daily Caller

    • Online gambling companies have collected mass amounts of user data. Former DraftKings employees told The New York Times they used data science techniques to identify gamblers who were more likely to respond to promotional offers by betting — and losing.

      @nytimesX5d ago673▲view on X ↗
    2 more of the top 3 · 11 posts in this stretch
    • eff@mastodon.social

      Online sports betting company DraftKings is using AI to target losing gamblers. This is yet another example of how online behavioral advertising hurts real people. https://www. eff.org/deeplinks/2026/09/draf tkings-using-ai-supercharge-harms-online-behavioral-advertising

      eff@mastodon.socialMastodon9h ago123▲view on Mastodon ↗

    • The inquiry follows a New York Times investigation that showed how #DraftKings has deployed #AI technology to target losing gamblers with promotions that encouraged more betting.

      @newsforrestX4h agoview on X ↗
    all of them →

Also covered reported alongside — the timeline has no entry for these yet

  1. 2 outlets Mass. gambling regulator to examine DraftKings’ use of AI

    first by Boston Globe, 6h ago · also New York Times

    1 more headline
  2. 2 outlets Massachusetts Is Investigating Gambling Companies' Use of A.I.

    first by New York Times, 14h ago · also Boston Globe

    1 more headline
  3. 2 outlets DraftKings used AI to target losing bettors: ‘The best investment would be a problem gambler’

    first by NY Post, 3d ago · also Breitbart

    1 more headline
  4. 2 outlets Former DraftKings employees detail how it uses ML to target likely losers with promotions, while efforts to flag problem gamblers were shelved or squashed

    first by New York Times, 5d ago · also Lawyers, Guns & Money

    1 more headline
  5. 2 outlets DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising

    first by Electronic Frontier Foundation, 4h ago · also EFF Deeplinks

and 3 smaller pieces

What people are saying 6 voices from 1 site · best of 11 · verbatim