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BusinessQuiet 5d · day 6

Apple lays off Fitness+ staff, Gurman says bigger cuts are coming

Bloomberg's Mark Gurman reports a small round of Apple Fitness+ layoffs as a prelude to deeper cost-cutting and service changes.

newest coverage 4d agosummary written 5d ago12 pieces15 likes & upvotes MastodonNewswiresHacker News

What to know

  • Apple cut a "handful" of Fitness+ employees last week, per Bloomberg's Mark Gurman.
  • Gurman says the layoffs are viewed inside the Fitness+ team as the start of deeper cost-cutting and 'major' changes to the service.
  • No details yet on what those larger changes to Fitness+ will entail or their timing.

Mark Gurman Bloomberg reporterApple Company undergoing the layoffs

Apple lays off Fitness+ staff, Gurman says bigger cuts are coming
macrumors.com

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 4 pieces in two hours at Sep 20, 10 AM; 12 pieces over 6 days (8 articles · 4 posts) Sep 20, 10 AM — 4 pieces · 4 articles — Newswires 4Sep 20, 12 PM — quietSep 20, 2 PM — quietSep 20, 4 PM — quietSep 20, 6 PM — quietSep 20, 8 PM — quietSep 20, 10 PM — 3 pieces · 2 articles · 1 post — Mastodon 2, Newswires 1Sep 21, 12 AM — quietSep 21, 2 AM — 1 piece · 1 post — Hacker News 1Sep 21, 4 AM — quietSep 21, 6 AM — quietSep 21, 8 AM — 3 pieces · 2 articles · 1 post — Mastodon 2, Newswires 1Sep 21, 10 AM — quietSep 21, 12 PM — quietSep 21, 2 PM — quietSep 21, 4 PM — quietSep 21, 6 PM — 1 piece · 1 post — Mastodon 1Sep 21, 8 PM — quietSep 21, 10 PM — quietSep 22, 12 AM — quietSep 22, 2 AM — quietSep 22, 4 AM — quietSep 22, 6 AM — quietSep 22, 8 AM — quietSep 22, 10 AM — quietSep 22, 12 PM — quietSep 22, 2 PM — quietSep 22, 4 PM — quietSep 22, 6 PM — quietSep 22, 8 PM — quietSep 22, 10 PM — quietSep 23, 12 AM — quietSep 23, 2 AM — quietSep 23, 4 AM — quietSep 23, 6 AM — quietSep 23, 8 AM — quietSep 23, 10 AM — quietSep 23, 12 PM — quietSep 23, 2 PM — quietSep 23, 4 PM — quietSep 23, 6 PM — quietSep 23, 8 PM — quietSep 23, 10 PM — quietSep 24, 12 AM — quietSep 24, 2 AM — quietSep 24, 4 AM — quietSep 24, 6 AM — quietSep 24, 8 AM — quietSep 24, 10 AM — quietSep 24, 12 PM — quietSep 24, 2 PM — quietSep 24, 4 PM — quietSep 24, 6 PM — quietSep 24, 8 PM — quietSep 24, 10 PM — quietYesterday, 12 AM — quietYesterday, 2 AM — quietYesterday, 4 AM — quietYesterday, 6 AM — quietYesterday, 8 AM — quietYesterday, 10 AM — quietYesterday, 12 PM — quietYesterday, 2 PM — quietYesterday, 4 PM — quietYesterday, 6 PM — quietYesterday, 8 PM — quietYesterday, 10 PM — quietToday, 12 AM — quietToday, 2 AM — quietToday, 4 AM — quietToday, 6 AM — quietToday, 8 AM — quietToday, 10 AM — quietToday, 12 PM — quietToday, 2 PM — quiet 1
Sep 21Sep 22Sep 23Sep 24yesterdaynow · 3:15 PM ET
  1. 1

    Gurman reports the layoffs and hints at bigger changes ahead

    Bloomberg's Mark Gurman disclosed the layoffs and said staff view them as the beginning of more drastic cost-cutting and major changes to Fitness+.

    “This is widely seen within the Fitness+ organization as the beginning of more drastic cost-cutting measures and other major changes to the service in the months and years ahead.”
    — Mark Gurman
    1. 3 outlets Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes

      first by MacRumors, 5d ago · also 9to5Mac, MacRumors Forums

      2 more headlines

    • Apple has reportedly laid off a handful of employees working on Apple Fitness+, according to Bloomberg. The cuts affect people working on the service's audio features, including Time to Walk and Time to Run. More details:

      9to5mac@threads.netMastodon4d agoview on Mastodon ↗
  2. background

    Apple lays off a handful of Fitness+ employees — Apple quietly cut a small number of jobs within its Fitness+ organization, in the week before the report surfaced.