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Dunkin' and L.L. Bean launch first-ever co-branded fall collection

The New England icons are releasing a limited-edition sweater and tote bag on National Coffee Day, Sept. 29.

newest coverage 5d agosummary written 4d ago5 pieces NewswiresMastodon

What to know

  • Dunkin' and L.L. Bean are launching their first-ever collaboration on Sept. 29 (National Coffee Day), featuring a $79.95 Birdseye sweater in Dunkin' magenta and a $59.95 Boat and Tote in orange and pink.
  • The partnership is rooted in shared New England identity—morning coffee runs, outdoor weekends, and fall traditions—with both brands keeping sales proceeds from their respective channels.
  • Preview activities begin Sept. 22 with free cup sleeves at Dunkin' stores and continue with a L.L. Bean Seaport event on Sept. 27 and the Bootmobile traveling Maine to Boston through Sept. 29.

“The collab is anchored by two legitimate heritage staples: L.L.Bean's classic Birdseye Crewneck Sweater (reimagined with a subtle Dunkin' pattern twist) and their indestructible Canvas Boat and Tote.”

Mashable · Mashable ↗

Dunkin' Coffee and donut chainL.L. Bean Apparel and goods retailerJason Sulham L.L. Bean spokesman

Dunkin' and L.L. Bean launch first-ever co-branded fall collection
Mashable

How it unfolded 1 development · click the chart to see its coverage articlesposts

Peak 2 pieces in two hours at Sep 21, 9 AM; 5 pieces over 5 days (3 articles · 2 posts) Sep 21, 7 AM — 1 piece · 1 article — Newswires 1Sep 21, 9 AM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Sep 21, 11 AM — quietSep 21, 1 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Sep 21, 3 PM — quietSep 21, 5 PM — quietSep 21, 7 PM — quietSep 21, 9 PM — quietSep 21, 11 PM — quietSep 22, 1 AM — quietSep 22, 3 AM — quietSep 22, 5 AM — quietSep 22, 7 AM — quietSep 22, 9 AM — quietSep 22, 11 AM — quietSep 22, 1 PM — quietSep 22, 3 PM — quietSep 22, 5 PM — quietSep 22, 7 PM — quietSep 22, 9 PM — quietSep 22, 11 PM — quietSep 23, 1 AM — quietSep 23, 3 AM — quietSep 23, 5 AM — quietSep 23, 7 AM — quietSep 23, 9 AM — quietSep 23, 11 AM — quietSep 23, 1 PM — quietSep 23, 3 PM — quietSep 23, 5 PM — quietSep 23, 7 PM — quietSep 23, 9 PM — quietSep 23, 11 PM — quietSep 24, 1 AM — quietSep 24, 3 AM — quietSep 24, 5 AM — quietSep 24, 7 AM — quietSep 24, 9 AM — quietSep 24, 11 AM — quietSep 24, 1 PM — quietSep 24, 3 PM — quietSep 24, 5 PM — quietSep 24, 7 PM — quietSep 24, 9 PM — quietSep 24, 11 PM — quietYesterday, 1 AM — quietYesterday, 3 AM — quietYesterday, 5 AM — quietYesterday, 7 AM — quietYesterday, 9 AM — quietYesterday, 11 AM — quietYesterday, 1 PM — quietYesterday, 3 PM — quietYesterday, 5 PM — quietYesterday, 7 PM — quietYesterday, 9 PM — quietYesterday, 11 PM — quietToday, 1 AM — quietToday, 3 AM — quietToday, 5 AM — quietToday, 7 AM — quietToday, 9 AM — quietToday, 11 AM — quietToday, 1 PM — quiet 1
Sep 22Sep 23Sep 24yesterdaynow · 2:27 PM ET
  1. upcoming

    Full Dunkin' and L.L. Bean collaboration launches on National Coffee Day — The limited-edition collection becomes available on L.L. Bean's website and in select stores at 10 a.m. ET on National Coffee Day. Dunkin' Rewards members also receive a free medium hot or iced coffee with any purchase via the app.

  2. upcoming

    L.L. Bean Seaport store hosts fall-themed preview celebration — L.L. Bean's Seaport location will host a fall event from 10 a.m. to 1 p.m. featuring a donut wall, custom donuts and munchkins, and free Dunkin' coffee and refreshers.

  3. background

    L.L. Bean Bootmobile travels Maine to Boston in co-branded design — The famous Bootmobile hits the road from Monday through Sept. 29, dressed in a sweater-inspired design and stopping at various Dunkin' locations along the route from Maine to Boston.

  4. background

    Dunkin' stores begin handing out co-branded knit cup sleeves — On the first day of fall, Dunkin' locations started distributing free Birdseye Sweater Cup Sleeves with any coffee order, offering customers a preview of the full collection launching Sept. 29.

  5. 1

    Dunkin' and L.L. Bean announce first-ever collaboration

    The two New England brands announced a limited-edition collection featuring a classic Birdseye crewneck sweater in Dunkin's signature magenta for $79.95 and a Boat and Tote canvas tote in orange and pink for $59.95, plus matching cup sleeves. No money was exchanged; both companies keep proceeds from their respective channels.

    “The two brands that have spent decades occupying roughly the same corner of the New England psyche are teaming up for the first time for a limited-edition collection.”
    — Boston Globe · source

    1. 1 outlet first by Quartz, 5d ago · read ↗

    2. 1 outlet Dunkin’ and L.L. Bean are collaborating. Because, of course they are.

      first by Boston Globe, 5d ago